Ep. 17 - Marketing 101 - Effortless Offerings: Enhance Your Small Business Success
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Ep. 17 - Marketing 101 - Effortless Offerings: Enhance Your Small Business Success
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Get ready for an insightful episode of Effortless Marketing as we continue our Marketing 101 series, sponsored by Craftify AI. Our host, Hailey, dives deep into the concept of 'offerings' - a crucial component of every successful business. This episode simplifies the complex marketing concept of 'offerings' into understandable lessons for small business owners seeking to improve their marketing strategies. We uncover the three essential parts of an offering - the product, its price, and the accompanying service, and why understanding these components is vital for your business. We'll also delve into different marketing strategies, the role of customer involvement in value creation, and the various types of consumer and B2B offerings. Tune in to learn how to master your offerings and give your business a competitive edge in today's marketplace.