In this episode of Small Biz Florida, host Tom Kindred broadcasts from the 2024 Florida Rural Economic Development Summit at the World Equestrian Center in Ocala, Florida. He is joined by Linda Mosley, Founder and President of 365 Degree Total Marketing, and Brian Schachter, Regional Sales Executive, to discuss the role of marketing in driving economic development in Florida’s rural communities.

Linda shares her background in psychology and marketing, including her work with Texas Instruments before founding 365 Degree Total Marketing in 1986. Brian talks about his journey from New Jersey to Florida, his experience in hospitality and tourism, and his current focus on digital marketing and advertising.

The conversation highlights the importance of well-optimized websites for economic development organizations (EDOs), the power of search engine optimization (SEO) in attracting businesses, and how rural communities can leverage their unique assets to foster growth. Linda and Brian also explore the untapped potential of rural Florida and the opportunities available for small businesses looking to establish themselves in the region. This podcast episode was recorded live at the Florida Rural Economic Development Summit hosted at the World Equestrian Center in Ocala, Florida. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital.

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