Ep. 40 - Beyond The Logo: The Real ROI of Event Sponsorships with Faisal Shariff
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Ep. 40 - Beyond The Logo: The Real ROI of Event Sponsorships with Faisal Shariff
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Episode 40 – Beyond the Logo: The Real ROI of Event Sponsorships with Faisal Shariff
Guest: Faisal Shariff | Sponsorship Strategist and Consultant
What do Spotify, FC Barcelona, Travis Scott, Qatar Airways, and spring break in Cancun have in common? They all demonstrate the power—and complexity—of strategic sponsorships when executed well.
In this episode, host Mario Bauduin speaks with Faisal Shariff, a global consultant known for turning fan behavior and experience design into measurable business results. Faisal draws on his time leading strategy for the large student group segment at Pollen and advising brands across Europe and the Middle East to reveal how smart sponsorships go far beyond logos and signage.
We explore:
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The real commercial lessons from Spotify's headline-grabbing deal with FC Barcelona
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The four-part framework Faisal uses to design high-impact brand activations
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Why fan data is essential to sponsorship ROI—and how most companies miss the mark
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Insights from major activations, including the FIFA World Cup, concerts, and luxury travel events
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How Faisal personally leverages loyalty programs and brand perks to unlock once-in-a-lifetime experiences
If you work in travel, ticketing, live entertainment, or brand partnerships, this episode offers a masterclass in how to merge emotion, utility, and data into scalable, fan-first strategies.
Listen now on Apple Podcasts, Spotify, or wherever you get your shows.
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