In this episode of the podcast, Kyle O'Hehir sits down with Brady Winder from Carrot.com, a content strategist and marketing expert specializing in lead generation for real estate investors. Brady shares his background in marketing, starting with audio engineering before transitioning to podcasting and content marketing. The discussion covers how real estate investors and service professionals like roofers and contractors can effectively use websites, SEO, and Google PPC to generate high-quality leads. They dive deep into brand-building strategies, the power of testimonials, and how to optimize online presence through Carrot’s tools. Brady also shares his personal experience with flipping houses, building his own home, and the role of AI in streamlining real estate tasks and content creation.

Introduction and Background of Brady Winder (0:00 - 2:00)

Kyle introduces Brady, who shares his journey into marketing through podcasting and his current role at Carrot.com.

Generating Leads and the Power of SEO (2:01 - 5:30)

Brady discusses how Carrot helps real estate investors and contractors generate leads, emphasizing the role of SEO, credibility, and the importance of being online.

Carrot’s Services and Customization Options (5:31 - 9:16)

Brady explains the different services Carrot offers, from basic website setup to more customized solutions for real estate professionals.

Brand Building and Marketing Strategies (9:17 - 12:15)

Brady shares insights on how real estate investors can build a strong brand by diversifying marketing channels, from Google PPC to direct mail and television ads.

Brady’s Personal Experience: Flipping Houses and Using AI in Marketing (12:16 - 21:20)

Brady recounts his own experience with flipping houses, building a barn-style home, and utilizing AI to optimize marketing efforts and create content efficiently.

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