What if your LinkedIn profile was your top-performing funnel?

In this episode of We Code, You Launch, Jason W. Taylor sits down with former LinkedIn sales leader turned founder of Believe It Today, Skyler Steudter, who shares exactly how early-stage founders can grow their personal brands and attract real business — on LinkedIn in just 90 days.

If you’re tired of pitch-slapping and vanity metrics and ready to show up authentically online, this one’s for you.

Key takeaways for startup founders on this episode:

• Founders Over Logos

The founder is often the face of the business. People want to connect with you, not a graphic. Building your personal brand builds your startup’s visibility and credibility.

• Don’t Wait Until You Need It

Treat LinkedIn like a living resume and relationship engine. Start posting and engaging before you need funding, a hire, or a partner.

• Storytelling Sells

Every founder has a story. Skyler emphasizes that even seasoned CEOs doubt whether their stories are worth sharing. They are — if framed to provide value.

• Avoid the Pitch Slap

Using LinkedIn as a cold DM sales tool is a missed opportunity. The best relationships start with authenticity and thoughtful engagement, not spammy outreach.

• Vanity Kills Trust

Engagement pods may boost numbers but dilute your audience quality and trust. Skyler breaks down how and why to avoid them.

Connect with Our Guest

Skyler Steudter, Founder of Believe It Today on LinkedIn, or his website

Learn more about CodeLaunch Accelerator 2025 Tour here