In this episode, Doc Danny dives into the most common reason physical therapists struggle with marketing: unclear messaging and a lack of defined audience. If you’ve ever felt like your content is falling flat, your ads aren’t working, or your community doesn’t “get” what you do—this is a must-listen. Danny explains how to identify your avatar, craft a message that resonates, and why this one step makes or breaks every marketing strategy—no matter the platform.

• Why marketing fails without a clearly defined avatar
• The biggest mistake PTs make when creating content
• How to build your marketing around one ideal client
• Why reach and views are meaningless without clarity
• How to stop being a generalist and start standing out
• Marketing as storytelling: speaking to past versions of yourself
• How specificity lowers price sensitivity and builds trust

• Create a detailed avatar of your ideal client—name them, define their life, habits, and values
• Speak directly to that person in your emails, videos, and captions
• Forget about views and likes—focus on resonance and relevance
• Use marketing to solve real problems and connect through shared experience
• Clarity in message precedes success in any marketing channel

• Visit PT Biz – Learn how we help clinicians grow without insurance
• Join the 5-Day Challenge – Build your marketing foundation the right way
• Book a Free Strategy Call – Talk to a senior advisor about your practice goals
• Subscribe on YouTube – Get weekly real-world advice from successful PTs

If your marketing isn’t landing, it’s not because you’re bad at content. It’s because your message isn’t clear to the right person. Define your avatar, speak directly to them, and your entire strategy