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Episode 011: Obsessed for Good: Being Intentional & Creating Value in the World
- 2022/10/20
- 再生時間： 49 分
- ポッドキャスト
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サマリー
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あらすじ・解説
What if you could make your company more purpose driven? In this episode, Tom and Jeff Risley discuss being intentional in business practice. Jeff is the Chief Growth Officer at Saxum, an issues-obsessed agency delivering strategic campaigns and digital solutions for a changing world. With his tram being unapologetically committed to a better world, here he gives tools on how to make meaningful change within your own organization. Tom and Jeff also talk about how to market more mindfully. Listen and learn how profit and purpose can work in tandem. Key takeaways: What “conscience capitalism” means The difference between thinking strategically vs tactually How Customer Relationship Marketing is beneficial for the long-term Principles of “unite don’t devise” Why you need Environmental, Social, & Governance (ESG) Investing Current challenges in marketing today & how to address them Ways to use integrated & omni channels Advice for Marketing & Business Quotes: “It doesn’t have to be a competition between these different types of energy generation. We need to figure out how to use each one the best we possibly can.” – Jeff Risley “Some companies think you have to do either/or – either purpose OR profit. I say, why not do both? Why do you need to limit yourself to either/or?” – Tom Feher “The hard work of compromise and bringing people together is the right work.” – Jeff Risley Connect with Jeff: Website: https://saxum.com Facebook: https://www.facebook.com/Saxum/ Instagram: https://instagram.com/saxum Twitter: https://twitter.com/RisleyRanch LinkedIn: https://www.linkedin.com/in/jeffhrisley Connect with Tom Feher: Website: www.feherlawfirm.com Facebook: @feherlaw Instagram: @feherlawapc Learn more about your ad choices. Visit megaphone.fm/adchoices