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In this episode of The Digital Slice Podcast, Brad Friedman and Will Haire talk about how D2C brands can leverage Amazon to scale their businesses.

Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency dedicated to direct-to-consumer retail brands aiming to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. With over half a billion dollars worth of sales on marketplaces, Will has established himself as a leading authority in the industry.

Will has extensive experience working with e-commerce businesses, leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments. BellaVix has successfully collaborated with renowned brands such as Instant Pot, Wilton, and Outward Hound, delivering exceptional growth and results. As an agency, BellaVix is proud to be part of Amazon's Service Provider Network, a Verified Amazon Advertising Partner, and an Amazon Global Selling Partner, ensuring top-tier service and expertise for their clients.

In his spare time, Will is a Father of two, Victoria and Sebastian, and handles most of the planning for family activities, which he loves. When not parenting, he appreciates good coffee or whisky, depending on the time of day. Will is passionate about helping brands achieve category domination.

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