Episode #203: John Tointigh and Kayla Davis - Highlighting Dentists and Their Practices with Video Marketing
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Episode #203: John Tointigh and Kayla Davis - Highlighting Dentists and Their Practices with Video Marketing
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In this episode of the Stress-Free Dentist Podcast, Dr. Eric Block interviews John Tointigh and Kayla Davis. John and Kayla explain how Your Health Matters provides dental practices with a "lifestyle TV show" style infomercial to showcase services, technology, and office culture. They emphasize the value of video marketing over traditional formats, as video enables potential patients to connect emotionally with the dentist and practice. Kayla shares insights from her background in news media and healthcare marketing, noting how the format allows for an engaging, approachable presentation of the dental practice. Listen in as Dr. Block asks questions about overcoming camera shyness. Kayla and John suggest that the informal, conversational format and skilled editing make the process comfortable for practitioners.