• Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe

  • 2024/09/17
  • 再生時間： 24 分
  • ポッドキャスト

Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe

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  • When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her top tips for making the most out of data in marketing.

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When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her top tips for making the most out of data in marketing.

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