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In this episode of our AI Unscripted series, we’re joined by Xavier Verhaeghe, PwC Belgium’s Technology and Innovation Lead Partner, and Quinten Devreker, Experience Centre Lead with PwC Belgium, who share their expert insights on predictions for AI in 2025 and beyond.

Key topics include:

• AI Lab and Experience Centre: The purpose of the new AI Lab in our PwC Experience Centre is to provide clients and visitors with hands-on experience with AI, particularly Gen AI, showcasing its potential and applications.
• Predictions for 2025: Xavier discusses the rapid evolution of Gen AI and its potential positive impact on individuals, organisations and society.
• Strategic integration of AI: The need for C-level management to embed AI into business strategies, its impact on user productivity and transformational changes in industries.
• Efficiency and user experience: AI can improve both efficiency and user experience, as illustrated by examples in call centres and job description generation.
• Workshops and cultural adoption: The importance of workshops to help organisations understand and adopt AI, addressing cultural challenges and fostering a mindset shift towards AI-driven approaches.
• Upskilling and adoption: The need for a basic understanding of and upskilling in AI across organisations, with a focus on targeted adoption and value realisation.
• Future trends: The continuous positive evolution of Gen AI, with significant potential for creating value and transforming industries.

Join us for an engaging discussion that offers valuable perspectives on the evolving role of AI in business strategy and its broader implications for industries and society.

Join us and listen to all episodes on www.pwc.be/aiunscripted