
Episode 35 - Making the Complex Seem Simple — James Wrigley on TikTok, Trust, and Tackling the $3 Million Cap
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In this episode of the Supermen Podcast, we’re joined by James Wrigley — a seasoned financial planner with two decades of experience and a surprising knack for connecting with thousands on TikTok.
We dig into James’ evolution as a trusted voice in financial advice, how he uses social media to build genuine connections (not followers), and the battle against fake accounts misusing his name. This isn’t just a conversation about content — we tackle real issues: the complexity of retirement planning, the controversial $3 million super cap, and the emotional toll of navigating these conversations with clients.
James also opens up about life outside the spreadsheets — why sharing lawn tips, garden hacks, and the occasional bin reminder is actually part of a much bigger strategy: building trust through authenticity.
If you're a professional wondering how to stay relevant, visible, and human in a digital world — don’t miss this one.
Connect with James
https://firstfinancial.com.au/james-wrigley/
https://www.instagram.com/iamjameswrigley/
https://www.facebook.com/jameswrigleyadviser
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