Episode 4: Phase Two - Story Selling
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Episode 4: Phase Two - Story Selling
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Episode 4 – Story Selling: Turning Conversations into Connections
In this episode of Brainstorming with Bergeron, Stephen Bergeron, founder and advisor at Mountain Ties, explores Phase Two of the sales ecosystem: Story Selling.
Building on the mind mapping process from Episode 3, Stephen shares how to take your unique selling propositions (USPs) and bring them to life through real-world stories that build trust, spark conversation, and uncover customer needs—without turning the meeting into an interrogation.
Learn how casual discovery, relatable examples, and a true team-selling approach can create deeper relationships and position your organization as the trusted solution. Plus, hear why involving subject matter experts (SMEs) in the sales process strengthens both internal trust and customer confidence.
💡 Next up: Phase Three – Proposal vs. Quote.
🔗 Learn more at mountainties.com or email Stephen at stephen@mountainties.com.
🎧 Available on Apple Podcasts, Spotify, Amazon, and YouTube.