• Episode 60: Blending Aesthetics and Orthodontics in Dentistry

  • 2024/11/27
  • 再生時間： 31 分
  • ポッドキャスト

Episode 60: Blending Aesthetics and Orthodontics in Dentistry

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  • Erin Fraundorf is an innovative orthodontist who has redefined the traditional practice model by emphasizing both the functional and aesthetic aspects of orthodontics through a direct-to-consumer approach. Recognizing the artistry and relationship-building potential in the field, Fraundorf leverages social media and influencer partnerships to reach a predominantly adult clientele, particularly focusing on niche markets such as brides and their partners. Her perspective underscores the importance of aesthetics in orthodontic care, believing that everyone desires a straighter and more beautiful smile, which she addresses by integrating successful services like a whitening studio into her practice. By collaborating with wedding industry professionals and targeting specific audiences, Fraundorf not only adapts to but thrives in the competitive market, setting her apart from conventional orthodontic practices. Here’s what to expect this episode: The importance of blending aesthetics with orthodontic practices in treatment for both functional and aesthetic components. The challenges faced by orthodontists in starting their own practice, particularly in navigating the business side without formal training. The increasing interest in teeth whitening services over orthodontic procedures, reflecting a growing demand for cosmetic dentistry among adults. The crucial need for financial management in dental practices, especially for young practitioners facing high levels of debt. The trend towards a shift in the dental industry focusing on self-care and patient experience, aiming to make dental care more holistic and comfortable. Connect with Erin Fraundorf: https://www.linkedin.com/in/erinfraundorf/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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あらすじ・解説

Erin Fraundorf is an innovative orthodontist who has redefined the traditional practice model by emphasizing both the functional and aesthetic aspects of orthodontics through a direct-to-consumer approach. Recognizing the artistry and relationship-building potential in the field, Fraundorf leverages social media and influencer partnerships to reach a predominantly adult clientele, particularly focusing on niche markets such as brides and their partners. Her perspective underscores the importance of aesthetics in orthodontic care, believing that everyone desires a straighter and more beautiful smile, which she addresses by integrating successful services like a whitening studio into her practice. By collaborating with wedding industry professionals and targeting specific audiences, Fraundorf not only adapts to but thrives in the competitive market, setting her apart from conventional orthodontic practices. Here’s what to expect this episode: The importance of blending aesthetics with orthodontic practices in treatment for both functional and aesthetic components. The challenges faced by orthodontists in starting their own practice, particularly in navigating the business side without formal training. The increasing interest in teeth whitening services over orthodontic procedures, reflecting a growing demand for cosmetic dentistry among adults. The crucial need for financial management in dental practices, especially for young practitioners facing high levels of debt. The trend towards a shift in the dental industry focusing on self-care and patient experience, aiming to make dental care more holistic and comfortable. Connect with Erin Fraundorf: https://www.linkedin.com/in/erinfraundorf/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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