• Episode 85: Selling to Gen X Without Selling Out

  • 2024/07/31
  • 再生時間: 54 分
  • ポッドキャスト

Episode 85: Selling to Gen X Without Selling Out

  • サマリー

  • Gen X was coming of age during cynicism and ironic detachment. A DIY attitude rooted in authenticity coupled with increasing access to personal tech and an explosion of choices in alternative media. And most importantly, lack of trust in corporations. Companies (and their marketing departments) had to think of ways to sell to those who didn’t want to be sold to... Advertisers like Benetton, the Gap and and Diesel Jeans undertook this task with some interesting results. Grab a cold growler of your DIY homebrew and join us back in the bar. - - - - - Visit our full episode page for show notes, the visual examples we discuss, additional links and more! https://www.twodesignerswalkintoabar.com/episodes/episode-85-selling-to-genx - - - - - Have a question or idea for Todd and Elliot? Send a note to hello@twodesignerswalkintoabar.com and we promise to read it. After that it’s anyone’s guess. - - - - - Visit https://www.twodesignerswalkintoabar.com/merch to have a look at stuff we’ve made for listeners just like you and support us on Patreon for subscriber-only extras. Learn more about your ad choices. Visit megaphone.fm/adchoices
    続きを読む 一部表示
activate_samplebutton_t1

あらすじ・解説

Gen X was coming of age during cynicism and ironic detachment. A DIY attitude rooted in authenticity coupled with increasing access to personal tech and an explosion of choices in alternative media. And most importantly, lack of trust in corporations. Companies (and their marketing departments) had to think of ways to sell to those who didn’t want to be sold to... Advertisers like Benetton, the Gap and and Diesel Jeans undertook this task with some interesting results. Grab a cold growler of your DIY homebrew and join us back in the bar. - - - - - Visit our full episode page for show notes, the visual examples we discuss, additional links and more! https://www.twodesignerswalkintoabar.com/episodes/episode-85-selling-to-genx - - - - - Have a question or idea for Todd and Elliot? Send a note to hello@twodesignerswalkintoabar.com and we promise to read it. After that it’s anyone’s guess. - - - - - Visit https://www.twodesignerswalkintoabar.com/merch to have a look at stuff we’ve made for listeners just like you and support us on Patreon for subscriber-only extras. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 85: Selling to Gen X Without Selling Outに寄せられたリスナーの声

カスタマーレビュー:以下のタブを選択することで、他のサイトのレビューをご覧になれます。