Episode 90: Daniel Ferretti — Behind the Scenes at the Australian Open
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Episode 90: Daniel Ferretti — Behind the Scenes at the Australian Open
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Daniel Ferretti has spent over 16 years at Tennis Australia, moving from the court to the commercial team.
In this episode, he shares how the Australian Open has evolved into one of the world’s biggest sporting events—and why its success is no accident.
From playing alongside a teenage Nick Kyrgios to running premium experiences for guests like Bill Gates, Daniel unpacks the business behind the spectacle: the logistics, the hospitality, the celebrity requests, and the innovation that keeps the AO growing year after year.
We talk player access, sponsorship strategy, global broadcasting, and what it’s like managing corporate expectations while staying connected to the game he loves. Plus, his scoreboard moment from the court that changed the way he approached sales forever.
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Show notes
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