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Winning Through Strategic Partnerships with Eric Roach of Dropsuite

In this episode of the WIN Podcast, host Carrie Richardson sits down with Eric Roach, SVP of Global Sales and Marketing at Dropsuite, to explore how strategic partnerships can supercharge growth.

With PAX8 Beyond on the horizon, Eric shares how Dropsuite leverages major events not just for exposure—but for creating deep, scalable engagement with MSP partners.

You’ll learn how Dropsuite transforms post-event reflections into proactive planning, how they equip their teams for meaningful conversations on the show floor, and why true alignment with vendor partners starts long before the booth setup.

Whether you’re prepping for your next event or evaluating your vendor ecosystem, this conversation will help you make your next move intentionally—and strategically.

Learn more about strategic vendor partnerships in this Fox & Crow Group article.

Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?

Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.

Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.

Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.

Learn more at www.foxcrowgroup.com

Book time with Carrie here!

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