Meet Carmen and Deidre of Encore Empire as we discuss the challenges of marketing, especially in the online space. These two amazing ladies tell us about the importance of conversion events, which lead prospects to know, like, and trust a business, and ultimately convert into clients. Their main conversion event is a five-day free workshop that helps attendees work through a marketing methodology framework. We also get to talk about the value of metrics in determining what is working and what needs to be changed, and stress the importance of constant testing and measuring to make improvements. The workshop has been a foundational part of their business since they met and has undergone changes over time based on metrics and feedback.

RESOURCES MENTIONED:

Marketing Methodology Workshop: https://encoreempire.com/mmw

GUEST CONNECTIONS:

Website: https://encoreempire.com

Facebook Page: https://www.facebook.com/EncoreEmpire

Facebook Group: https://www.facebook.com/groups/empireofunstoppablewomen

LinkedIn Page: https://www.linkedin.com/company/encore-empire

LinkedIn Deidre: https://www.linkedin.com/in/deirdre-harter

LinkedIn Carmen: https://www.linkedin.com/in/carmen-reed-gilkison/

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CONNECT WITH 

🌐 Website: https://easy-evergreen.com/

💼 LinkedIn: https://www.linkedin.com/in/lindabarutha/

🎥 YouTube: https://www.youtube.com/channel/UC0tdFzDpI7AMR9wL1g3m0YA/videos