Welcome everyone to Talking Purpose, This week, I sit down with Zina Grossman, the Chief Growth Officer at WANNA Fashion, to explore the transformative world of augmented reality (AR) in the realms of fashion and e-commerce.

Zina takes us through her intriguing progression into the AR space, starting from her first brush with this technology through the popular game, Pokemon Go, to her pivotal role at WANNA Fashion and her mission to enhance retail experiences through virtual try-ons and 3D modelling.

Listeners will gain insight into how AR technology is enhancing the way consumers engage with fashion brands, offering an immersive, personalized digital experience that extends beyond the limitations of physical stores.

Throughout the conversation, Zina discusses the numerous benefits AR brings to businesses, such as increased customer engagement, improved conversion rates, and the reduction of return rates. She also touches on the emotional connections brands can foster by leveraging AR, as well as its potential to drive sustainability by addressing issues like overproduction and reducing logistical waste.

Whether you're in the fashion industry, run an e-commerce platform, or simply have a passion for innovative technology, this episode promises valuable insights and inspiration. Join us as we uncover how augmented reality is paving the way for a more dynamic and sustainable shopping experience.

00:00 From Pokemon Go to AR Business

03:55 Augmented Reality in Fashion

08:07 Augmented Reality in Fashion Marketing

11:29 "Amplify Campaigns with Virtual Try-Ons"

13:26 "Augmented Reality in Fashion Marketing"

18:40 Virtual Fashion Implementation Challenges

22:12 Boosting Online Shopping Conversions

24:25 E-commerce Success Factors

28:22 Revolutionizing Marketing with AR Technology

32:15 Advancing Realistic Digital Experiences

35:12 Adapting to Global Work Rhythms

38:11 Augmented Reality in E-Commerce

Check out my free e-commerce scaling for success guide: https://talkingpurpose.ca/pages/grow-your-sustainable-brand-the-ultimate-free-guide

Learn more about starting and scaling a for-purpose business at www.talkingpurpose.ca

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