Every photographer faces moments of feeling stuck, especially in marketing. This episode identifies "functional freeze," discusses its impact, and emphasizes the importance of taking actionable steps to overcome inertia.

• Introduction to functional freeze as a marketing challenge
• Connection between functional freeze and lack of motivation
• Importance of organizing marketing materials
• Creating a clear artistic process to streamline work
• Developing a content series for engagement
• Networking and connecting with others for support
• Reaching out to past clients for valuable reviews
• Importance of participation in networking events
• Scheduling model calls to spark creativity
• The value of printing client photos and gifting them
• Emailing or writing cards to reconnect with past clients
• Utilizing ads as part of a broader marketing strategy

Per request, FB ads training coming soon!

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This episode explores creative marketing strategies for photographers aiming to pivot their businesses, especially during uncertain economic times. We tackle the power of local giveaways, the importance of maintaining clarity across multiple photography genres, and ways to effectively engage with communities to cultivate lasting client relationships.

• Navigating the transition between different photography genres
• Benefits of hyperlocal giveaways and partnership strategies
• Importance of capturing leads from giveaway entrants
• Creating clarity in a mixed-genre photography business
• Emphasizing consistency through blogging for SEO
• Engaging with the community through physical events
• Testing waters with trial reels for audience growth

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This episode highlights essential marketing predictions for photographers in 2025. We emphasize the importance of a solid website, diversified marketing approaches, and the power of storytelling while encouraging listeners to take bold + diversifed action.

• Building a trust-building website as a foundational step
• Diversification is key to surviving platform shifts
• Leveraging SEO and email marketing for better visibility
• The importance of storytelling in connecting with clients
• Taking action to translate ideas into measurable results
• Adapting to new marketing channels and strategies
• Encouragement to embrace a mindset of early adoption

Mentioned in this Episode:

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This episode explores essential marketing strategies for photographers, focusing on website optimization and effective client engagement techniques to boost bookings. The discussion highlights the importance of understanding client needs and educating them about unique session offerings, such as bedtime photography, to foster trust and increase visibility.

• Review of Bloom Light Photography and suggested website improvements
• Importance of an engaging About Me page emphasizing the artistic process
• Benefits of having a detailed FAQ section for potential clients
• Encouraging the use of online booking systems to streamline the client experience
• Discussion on enhancing Instagram with effective pin posts and reels
• Review of Claire Mayo Photography with a focus on in-home sessions
• Need for client education regarding unique offerings like bedtime sessions
• Strategies to position oneself as an expert in niche photography markets

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

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Family photographers often feel pressure to achieve six-figure incomes, but many fall short of these ambitious benchmarks. This episode examines income realities, the importance of mindset, and practical strategies for building a successful family photography business. Also, learn how looking at the actual data can help you refine your 2025 goals.

• Discussing common misconceptions about six-figure incomes
• The impact of mindset and comparison on income goals
• Strategies for effective seasonal marketing
• Analyzing income contributions from various session types
• Importance of boosting print sales
• Practical tips for increasing income sustainably

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

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Marketing Reviews Part 2!

We start with a talented photographer based in Victoria, BC trying to specialize in outdoor adventures day in the life and relaxed at-home sessions. A few tweaks will give these two sessions types more prominence on the homepage and creating ease of booking will also help build trust.

We unpack the essentials of a compelling "About Me" section on a photographer's website, emphasizing its power to build trust and engage potential clients. Explore how behind-the-scenes videos and day-in-the-life storytelling on social media platforms can showcase a photographer's unique offerings, helping clients understand the distinctive experiences available. We also stress the importance of creating a seamless customer journey that builds engagement and fosters long-term relationships.

Next we take a look at a talented photographer who has oodles of talent but perhaps a bit of overwhelm. From addressing mobile user experience issues to leveraging platforms like Pinterest for reaching potential clients, we cover it all. Gain valuable tips on simplifying session processes and crafting a cohesive brand experience that resonates with clients.

Need a write off for 2024? Join Marketing Mentoring! Work with me one-on-one for 8 weeks.

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Marketing Reviews are back! This time we are discussing a Spokane family photographer who wants more snuggle in-home sessions and a Texas photographer juggling seniors with families in her marketing.

Need a 2024 write off? Work one-on-one with me as your marketing mentor for 2025!

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Have you ever wondered how to turn an unexpectedly challenging year into a success story? We’re unpacking the secrets to navigating a tough year in photography, particularly for those grappling with outdated marketing techniques and a shaky economy.

By establishing clear expectations and systems, you can protect your dream of what this business could be while building a trustworthy and sustainable brand.

We'll also discuss the return of marketing reviews for family photographers, offering a chance to gain constructive feedback and uncover new opportunities. Reach out to me on Instagram for a review, and listen to previous episodes to get a feel for my approach. Let's create outstanding customer experiences and realize the potential for success in the family photography market together.

Also, One-On-One Marketing Mentoring is open for 2025! 8 weeks together to make 2025 your best year yet! $50 off with code BF24

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