Why you need an open review channel – Not just Google, Yelp or Facebook! Why establishing low friction avenues for feedback fosters more engagement and valuable insight.

Jason:
Hey everyone — welcome back to The Feedback Hack. I’m Jason.

Paul:
And I’m Paul. Today we’re talking about something every business needs to think about — giving people more than just Google as a place to leave reviews.

Jason:
Yeah — we all know Google reviews are important. But here’s the thing — not everybody has a Google account. And some people just aren’t comfortable leaving a review there.

Paul:
Exactly. That’s why smart businesses are setting up an open review channel — a space where anyone can leave feedback, no login required.

Jason:
It makes it way more inclusive. No hoops. No friction. Just a clean, easy page where people can share their experience.

Paul:
And the bonus? If you work with a good review partner — they’ll help you manage that page, collect those reviews, and even stream them back to your website for social proof.

Jason:
Right — because not every review needs to live on Google to have value. Reviews on your own open platform still build trust. They still tell your story.

Paul:
And let’s be real — when people see a business that’s willing to collect all feedback, not just cherry-picked stuff on one platform — that says a lot about your transparency.

Jason:
Absolutely. It’s about meeting people where they are — not forcing them through one narrow path.

Paul:
So here’s the hack: Partner with a platform that gives you an open review channel. Let people share their voice easily. Build trust everywhere — not just on Google.