What if marketing didn’t have to feel like a never-ending, soul-sucking to-do list?
In this episode, I’m joined by Victoria Hajjar — founder of Ugli Ventures — who’s on a mission to make marketing simpler, more joyful, and way less overwhelming.

We talk about the real behind-the-scenes of running a business, how to take imperfect action on purpose, and Victoria’s 24/7 Marketing Flywheel — a clear, repeatable framework for building strategy that actually works (and doesn’t fry your nervous system).

🎧 Tune in for:

✸ Why “more content” ≠ better marketing

✸ How to avoid client scope creep and reclaim your time

✸ The biggest mindset shift Victoria made after burning out in her agency

✸ How to lead your clients and team with clarity — even when you're still figuring it out

✸ The 6 stages of her 24/7 Marketing Flywheel (and why focusing on one thing per stage is game-changing)

This episode is full of real talk, smart strategy, and permission to stop trying to do all the things at once. Your future self will thank you for this one.

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🔗 Resources & Links

→ Download the Free 24/7 Marketing Flywheel Guide: ugliventures.com/overwhelm

→ Connect with Victoria on LinkedIn: linkedin.com/in/victoria-hajjar

→ Follow Ugly Ventures on Instagram: @ugliventures

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Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

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Let’s be honest — a lot of what we’re told about social media growth feels exhausting, surface-level, or straight-up disconnected. That’s why this episode with Kristina Bartold, CEO of The Social Snippet, is such a breath of fresh air.

Kristina shares how she’s built a thriving business (and community) by focusing on connection over conversion — and how you can do the same without faking it or being glued to your phone.

🎧 In this episode, we talk about:

✸ Why engagement > followers (especially for service-based founders)

✸ How to show up in your stories without oversharing or overthinking

✸ Actionable ways to build community online — even in 15 minutes a day

✸ The mindset shift that helps you get out of your head and into real conversations

✸ Why your “underperforming” content might be doing more than you think

This one is warm, practical, and packed with ideas you can use today — especially if you want social media to feel more human, and a lot less overwhelming.

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🔗 Resources & Links

→ Download Kristina’s Free Story Starter Guide: thesocialsnippet.com

→ Join The Social Business Club (use code PODCAST for your first month at $1!)

→ Follow Kristina on IG: @thesocialsnippet or @kristina.bartold

→ Listen to her podcast Community

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

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Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint

Feeling stretched thin by social media? You’re not alone — and this episode is here to bring you back to center.

In this conversation, I’m joined by the brilliant Peg Fitzpatrick — longtime social media strategist, author, and educator — for a real-talk look at what actually matters when it comes to showing up online. We dig into the emotional side of marketing, the platforms worth your energy, and how to stop chasing trends and start creating content that lasts.

🎧 Hit play for:

✸ Why social media isn’t where your money comes from (and what is)

✸ Peg’s favorite no-stress way to use Instagram Stories

✸ The reason Pinterest is her most powerful platform — and how to use it better

✸ How to take your power back from algorithms and focus on content you own

✸ The advice Peg’s giving small business owners right now — no hacks or hype

This episode is packed with practical mindset shifts, sustainable strategies, and permission to do less better.

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🔗 Resources & Links

→ Peg’s Website: pegfitzpatrick.com

→ Download Peg’s Free Social Media Resources: pegfitzpatrick.com/resources

→ Grab her book: The Art of Small Business Social Media

→ Follow Peg on IG: @pegfitzpatrick

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT
to get 20 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

---------------------------------------

Ready to create Instagram Reels with ease? Snag our Reels Prompt Playbook for ChatGPT to get 10 AI Prompts for Reels hooks + captions (and more!)

DIYwith.AI/Reels

---------------------------------------

Create your digital mini-me! Train your AI Assistant to think and sound like your brand with Brand Blueprint for ChatGPT.

DIYwith.AI/Blueprint