Anthony Geisler, the force behind scaling Club Pilates from 12 to 1,300 units and taking Xponential Fitness public with a multibillion-dollar valuation, is back with a new play: Sequel Brands. Alongside industry veteran Bob McQuillan, he's building a wellness platform featuring Pilates Addiction, iFlex Stretch Studios, Beem Light Sauna, and Body20. In this episode, they share how Sequel is engineered with infrastructure, profitability, and innovation from day one—and why they'll never let Wall Street distractions steer the ship again.

"Follow the playbook. Be your own boss. Live the dream."

But what happens when the dream looks different from what you experience? In this candid conversation, Catherine Wilson shares the lessons, surprises, and wins from her franchise journey — and offers insights on navigating the gap between expectations and reality.

Andy Weins is back- and he's not just talking business, he’s talking freedom. From franchise rookie to author and fractional CFO, Andy’s journey is proof that you don’t have to be “born” for entrepreneurship to master it—you build it, brick by brick, mindset by mindset. If you’ve ever wondered if you have what it takes to own your future, this episode will give you the raw truth and the blueprint.

Everyone wants to go viral—but what happens next?
In this episode, Meg and Thasia Williams unpack the reality behind viral moments, visibility, and the marketing moves that drive revenue. If you're a business owner, franchisee, or sales pro chasing attention, this convo will shift your focus from “likes” to lasting impact.

There's more to marketing than digital ads and social media.
Meg and Karen Wenning unpack why marketing only works when it's integrated, intentional, and relentless—and how skipping steps like direct mail or brand strategy can stall your entire launch. If you want your franchise to thrive, not just survive, this episode will open your eyes.

Dan Schauer had a family business in his back pocket and startup dreams in his head—but when layoffs hit, he chose a franchise. In this episode, we dig into the real-life pivot that gave him freedom, legacy, and an exit strategy all in one. If you're stuck between building, inheriting, or buying in—this story will shake up how you see your options.

You can build an empire and protect your marriage—if you know how to spot the landmines before they blow. In this follow-up to our most talked-about episodes featuring Ted Santos (Episode 7.4)and Karen Covy (Episode 5.2), we explore the silent tension that can kill business dreams and relationships alike. If you and your spouse are dreaming big but stuck in indecision, this convo is your blueprint to move forward together.

What makes an emerging brand worth betting on? In this episode, I sit down with franchise veteran Candice Weeter to discuss grit, growth, and how to identify genuine leadership behind the pitch. If you're serious about building wealth through franchising, this one's a must.