🎧 Episode 4: From Performance to Presence — with Sean Cole

In this episode of Freedom Through Fitness, we’re joined by fitness industry veteran and business owner Sean Cole — founder of Elevation Training Club (formerly SC Vital Fitness) and Balance Wellness Club, two standout facilities helping people live healthier, more grounded lives.

Sean’s journey spans decades of experience: from his time in the military as a Physical Training Instructor and Exercise Rehabilitation Specialist, to running a high-performance gym, to more recently embracing a more holistic, authentic approach to movement, mindset, and recovery.

Together, we explore:

• How Sean went from performance-focused coaching to truly serving his community

• The power of authenticity and why “people don’t care what you’ve done — they care what you can do for them”

• How cold water therapy, breathwork, and contrast therapy changed his life — and sparked the creation of Balance Wellness Club

• What it means to coach for the real world, not just the gym floor

• Why finding your version of balance is the key to long-term wellbeing

🧠 Whether you’re a coach, a gym-goer, or someone seeking deeper alignment in your fitness journey — Sean’s honesty, experience, and transformation will strike a chord.

📍Recorded before the recent rebrand of his gym, you’ll hear Sean refer to it as SC Vital Fitness. It has since re-launched as Elevation Training Club.

🔗 Find Sean online:
Instagram: @elevationtrainingclub
Website: elevationtrainingclub.co.uk

Instagram: @balance_wellness_club
Website: balancewellnessclub.co.uk

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In this Ask the Expert episode, I’m joined by Amy Linford — also known as “The Pain Whisperer”. Amy is an applied neurology practitioner, strength and conditioning coach, and passionate mental health advocate who helps people rebuild their relationship with movement in a way that feels safe, empowering, and sustainable.

Her work goes far beyond reps and routines — Amy helps people understand the root cause of their pain, and provides practical, therapeutic treatment and personalised rehabilitation programmes that support long-term recovery and resilience.

Whether you’ve struggled with anxiety, felt overwhelmed by traditional fitness environments, or sensed that “just go to the gym” wasn’t the whole answer — this conversation will speak to you.

We explore:

• How trauma, anxiety, and the nervous system affect training

• What it means to take a trauma-informed approach to coaching

• Why safety, choice, and compassion matter in fitness spaces

• Tools and insights for creating more freedom in your body — and your life

This is an episode about meeting yourself where you are, working with your body instead of against it, and redefining strength beyond aesthetics.

🎧 Available now on Spotify, Apple, Amazon Music and YouTube

👉 Want to explore what your own version of fitness and freedom could look like?
Book a free discovery call at freedompod.focusedpt.co.uk — no pressure, just a real conversation.

In this episode, I sit down with Dave Hurlock — a Southampton local who’s on a powerful journey of reclaiming independence, confidence, and strength.

Born with Cerebral Palsy, Dave grew up hearing all the things he “couldn’t” do. But in the past year, he’s flipped that script — walking into a gym for the first time, challenging his own expectations, and building a version of fitness that’s entirely his own.

We talk about:

• What it’s like to begin training later in life with a lifelong condition

• Navigating gyms and coaching with a disability

• How fitness has impacted his physical ability, mindset, and day-to-day independence

• The power of showing up — especially when it’s hard

This isn’t a story about quick fixes or six-pack abs. It’s a story about self-belief, courage, and the kind of freedom that comes from proving to yourself that you can.

👉 Inspired by Dave’s story?
Take the first step toward your own transformation at freedompod.focusedpt.co.uk.

In this first ever episode of Freedom Through Fitness, we’re joined by Kelly Friel — international CrossFit competitor, local Southampton legend, and living proof that it’s never too late to rewrite what fitness looks like in your life.

Kelly didn’t start CrossFit until her mid-30s — already a mum of two, with no background in competitive sport. But what began as a spontaneous decision quickly became a path to international success in the Masters division — and a radical shift in how she saw herself, her body, and her future.

In this conversation, we explore:

• What it’s like to compete on the world stage

• How Kelly balances training with work and family

• Why fitness is about what your body can do, not how it looks

• Her advice to anyone who feels like they’re starting “too late”

This episode is about more than reps and results — it’s about resilience, identity, and the kind of freedom that comes from feeling strong in your own skin.

🎧 Listen now, and if Kelly’s story resonates, share it with someone who needs a reminder: it’s not too late to start.

🔗 Learn more or book your free discovery call at: freedompod.focusedpt.co.uk/home