In 2004, when Julie McAferty and her husband Blayne purchased a 1920s-era home in Seattle, WA they did not anticipate the obstacles that they would encounter. From facing cease-and-desist orders to navigating changes in local laws, their perseverance and advocacy for the lodging industry were key to their triumphs.

Overcoming these obstacles early on, helped them master a strategic approach to running their business. As urban lodging owners, it soon became apparent that providing guests with personalized recommendations to local attractions was essential for creating memorable guest experiences.

Their story serves as an inspiring example of how perseverance, local expertise, and advocacy can drive success in the ever-changing world of hospitality.

You can learn more about the Greenlake Guest House at greenlakeguesthouse.com.

Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.

The challenges of independent lodging professionals can be overwhelming. Sometimes innkeepers need to be reminded to simplify their approach and connect more effectively with guests in order to grow.

Jan Smith, owner of Maple Cove Bed & Breakfast and the August House, shares how she has transformed her business by improving the experience of her guests, streamlining operations, and building stronger relationships with local businesses.

We are very thankful to Jan for sharing her insights with us.

You can learn more about the Maple Cove Bed & Breakfast and the August House at maplecovebandb.com.

In today’s uncertain world, the need for lodging insurance has become more critical for property owners.

Though, lodging insurance is not always black and white. There are many often-unknown liabilities to consider. Thankfully, Mitch Pies of the Mitchell J. Pies Insurance Agency, which is part of Leavitt Recreation & Hospitality, can provide the right insurance policy to protect your property and business.

We are very thankful to Mitch for sharing his insights with us.

You can learn more about the Mitchell J. Pies Insurance Agency at lodgeandinninsurance.com.

Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit frictionlessguest.com.