Arête co-founder Kotryna Jukneviciute began her career as a Defense Analyst seeking to save the world from nuclear war. After a decorated early career in international affairs, she decided to build a new career revolving around her passion for fashion. In this episode, Kotryna told us about how she and her co-founder have built Arête, a new app providing AI-powered styling recommendations and an in-app marketplace showcasing new brands. She described how her entrepreneurial origins began by collecting erasers in grade school, described how she handles times when her roadmap is on fire, and told us about her “secret double timeline” method. https://www.areteforyou.com

Timestamps: 00:00 Intro 00:41 Kotryna's Childhood Background 05:49 International Relations Background 11:29 Transition from International Relations to Arête 16:50 Arête's Origin Story 19:02 What is Arête? 23:53 Arête's Roadmap 28:55 Marketplace Building & the Future of Social eCommerce 36:00 Community Building through Discovery: Spotify for Fashion 44:23 Lessons: Highs & Lows 48:30 What's Next? 49:49 Advice 51:51 Plugs

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Music from this Episode by Houis

Hosted by Antonio DiMeglio and Leon Li

Special thanks to:

ARWA SHARIF

KAI OTOMO

NICK ARENA

WTF MEDIA

COLLECTIVE DESIGN AGENCY