In this energizing episode, we sit down with Roger Martin — former C-Suite pharmaceutical executive turned serial entrepreneur — to unpack his 30-year career journey and the mindset shifts that fueled his leap into business ownership. Roger shares how he went from managing 500-person teams in Big Pharma to launching three thriving ventures, including RockBox Fitness and Thrive More Autopilot. His story is one of courage, values-driven leadership, and the relentless pursuit of execution over perfection.

Key Takeaways:

• Why Roger left a lucrative corporate career for the uncertainty of entrepreneurship

• The one universal truth: every business is a sales and marketing business

• How to distinguish branding, marketing, and sales — and use each effectively

• The “four frogs” story that separates dreamers from doers

• Why values should guide every tough business decision

• The importance of lifelong learning and applied knowledge for entrepreneurial growth

Timestamps
0:00 Intro – Meet Roger Martin
2:00 From Pharma Executive to Entrepreneur
4:07 Walking Away from the C-Suite
8:00 The Reality Check: Life After Corporate
12:21 The Truth: Every Business is Sales & Marketing
15:22 Branding vs. Marketing vs. Sales
19:55 The Four Frogs: Why Deciding ≠ Doing
21:01 Confidence Comes LAST
24:03 Winning or Learning – Not Failing
27:15 Leading Through Your Core Values
31:28 Shutting Down All Studios During COVID
34:00 Surviving the Pandemic as a Business
36:00 What Roger Gets Right that Most Get Wrong
38:00 The Power of Lifelong Learning
42:00 Thrive More Autopilot – Roger’s Latest Venture
44:19 The Fortune is in the Follow-Up
45:14 How to Connect with Roger
46:25 RockBox Fitness & Franchising
47:00 Closing Thoughts

📌 Links & Resources:

I See Rich People Podcast: https://blog.pod.link/1804199886

Connect with Roger:

Rock Box Fitness: https://rockboxfitness.com

Thrive More Autopilot: https://thrivemore.ai

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