Not all clients are created equal — and treating them like they are could be the reason your rebooking is down, your retail isn’t moving, and your client retention is stuck.

In this episode, I’m breaking down the three most common buyer types in your salon — and exactly how to adjust your consultations, service flow, and checkout conversations to connect with each one.

You’ll learn:

• The difference between Loyalty Linda, Deal Hunter Dana, and Upgrade-Ready Renee
• What each client type actually needs from you to stay loyal, spend more, and refer others
• Easy scripting and service tweaks that boost trust, retention, and retail sales
• How to stop sounding salesy and start selling with confidence

🎁 Grab the free Retail Strategy Mini-Map mentioned in this episode:
👉 amandasmearman.com/freebies

📦 Want to go even deeper? Check out the Client Experience Toolkit and Complete Salon Scripting Guide inside my shop:
👉 amandasmearman.com/shop

If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.

💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com

🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜

Mentioned in this episode:

• Download the Mini Consultation Checklist
• Get My Complete Client Scripting Guide
• Follow me on IG @amandasalonstylist
• More resources: amandasmearman.com

If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.

💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com

🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜

Are you unknowingly holding yourself back in your business? In this episode, Amanda pulls back the curtain on the subtle ways self-sabotage shows up in the beauty industry — from overbooking and undercharging to perfectionism and fear of being seen. If you’ve ever said “I just want to do hair, not run a business,” this episode will challenge you (lovingly) to get honest and take your power back. Learn how to shift from sabotage to strategy and start building the consistent, profitable business you actually want.

If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.

💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com

🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜

You're bringing in money… but where is it all going? In this episode, we’re cutting through the revenue smoke and mirrors and talking about what really matters: knowing your numbers. I’m diving into the budgeting systems I use as a salon owner, including principles from Profit First for Salons, and why tracking your income and expenses is just as crucial for independent stylists. If you’re ready to stop guessing and start growing with clarity, this one’s for you.

If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.

💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com

🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜

In this episode of From Chair to CEO, Amanda breaks down why great work alone isn't enough to justify premium pricing in the beauty industry. Clients today are seeking more than just results—they're seeking connection, comfort, and consistency. Learn the five key touchpoints that build value, why system-based experiences convert better than talent alone, and how client retention and loyalty are directly tied to the experience you provide. Backed by industry stats and real-world examples, this episode is a must-listen for salon pros ready to elevate their pricing confidence and create a 5-star experience every time.

What You’ll Learn:

• Why clients will pay more when the experience matches the price
• Five key touchpoints that define client experience
• Stats on booking habits, consultations, and retention
• Systems that support high-value client journeys
• How to build loyalty and raise prices without losing trust

Mentioned in This Episode:

• Client Experience Toolkit
• Harvard Business Review: Customer Retention & Profit
• Salon Today / Zenoti 2025 Beauty Benchmark Report
• Phorest Client Retention Guide
• Kenneth Shuler: Client Consultations

If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.

💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com

🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜

Raise your hand if you’ve ever felt guilty about raising your prices 🙋‍♀️
In this episode, I’m breaking down why pricing should never be based on emotion—and how to build a system that supports your growth, your team, and your business goals. If you’ve been winging it with your menu, this is your episode.

You’ll Learn:

• Why emotional pricing leads to burnout and resentment
• The 3 pillars of system-based pricing
• How to create a pricing plan you can actually follow
• The #1 tool I use to build value and retention in the salon

🎧 Grab your pen and notebook, because we’re turning numbers into confidence.

All toolkit and free resources mentioned in this episode can be found here!

If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.

💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com

🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜

Why "Charge Your Worth" Set Us Back—and What to Do Instead

The phrase “charge your worth” became a post-pandemic mantra in the beauty industry—but what if it’s not the advice we actually needed?

In this episode, I unpack how that mindset blurred the lines between personal value and pricing strategy—and why it may have set us back more than it helped. You'll learn how to shift into value-based pricing so you can raise your prices with purpose, confidence, and long-term success.

🎁 Don’t miss the freebie!
Download your Service Pricing Confidence Checklist to see if you're truly ready to raise your rates—and what to focus on if you're not quite there yet.

Ready to elevate your client experience? Grab my Client Experience Toolkit today!

If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.

💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com

🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜

Want more rebookings, better reviews, and guests who can’t stop talking about their visit? In this episode, I’m sharing how to create a client experience so seamless and personal, it keeps your books full and your team thriving.

From the first online interaction to post-visit follow-up, we’ll break down each step of the guest journey—and I’ll give you real, actionable strategies to elevate the experience in a way that builds loyalty and boosts income.

💼 Ready to take the guesswork out of it?
My Client Experience Toolkit is now available!
It’s packed with everything you need to map out your journey, train your team, and elevate your systems—including consultation forms, rebooking and retail scripts, post-visit templates, and more.

🎧 Listen now and grab your toolkit here

If you loved this episode, don’t forget to hit that follow button so you never miss a moment of real talk, business tips, and inspiration to help you grow behind the chair and beyond.

💌 Want more?
Download my free Client Experience Checklist → amandasmearman.com

🫶 Let’s hang out on IG → @amandasalonstylist
Tag me in your takeaways or send a DM—I’d love to hear what resonated with you!

Thanks for listening, and remember:
You’re not just building a business—you’re building a legacy. 💜