Welcome to another energizing episode of Gen Z @ Work where we sit down with Shirah Benarde, Forbes 30 Under 30 honoree and CEO/Co-founder of NightCap.

At just 16, Shirah turned a powerful dream into a mission-driven business, secured a deal with Lori Greiner on Shark Tank, and has now distributed over 700,000 drink safety devices across 40 countries.

Join us as we unpack:

• Shirah's remarkable journey from teenage inventor to landing a Shark Tank deal and Forbes 30 Under 30 recognition
• The power of Gen Z authenticity in building a TikTok presence that generates millions of views
• How to balance serious social impact with engaging social media content
• Inside tips on creating viral content that resonates with Gen Z audiences
• Why questioning "the why" is Gen Z's superpower for driving positive change
• Navigating intergenerational business relationships as a young CEO

Whether you're a seasoned leader trying to understand Gen Z's approach to business or an aspiring entrepreneur looking for inspiration, this conversation offers valuable insights into how the next generation is reshaping traditional business models while staying true to their mission-driven values.

Connect with Shirah here:

Shirah Benarde
CEO and Co-Founder at NightCap, The Drink Spiking Prevention Company from Shark Tank | Forbes 30 Under 30 | One Young World Ambassador

TikTok: https://www.tiktok.com/@shiraah
LinkedIn: https://www.linkedin.com/in/shirah-benarde-951083195/
Nightcap: https://nightcapit.com/

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