In this episode, Marcus Engel sits down with Alexis Mera Damen, an entrepreneur, copywriter, and e-commerce specialist. Alexis shares her transformative journey from working in a small sleepwear store in New York to founding her own fashion label and eventually transitioning into a thriving 6-figure freelance writing business.

As the founder of Hustle Global magazine, Alexis delves into the highs and lows of her entrepreneurial path and how she built a successful career by leveraging her skills in content writing and e-commerce.

Episode Highlights:

• Career Beginnings: Alexis talks about her early days at the Fashion Institute of Technology and her first job in a small sleepwear store.
• Founding a Fashion Label: Learn about the challenges and successes Alexis faced when she launched her own fashion line in 2015.
• Transition to Freelance Writing: Discover how Alexis pivoted to content writing and built a 6-figure freelance business developing content strategies and writing for SaaS companies in the e-commerce and retail sector, including Shopify and more.
• Hustle Amsterdam & Hustle Global: Alexis discusses her side project, Hustle Amsterdam, and its evolution into Hustle Global, a platform for sharing entrepreneurial stories and educational content.
• Work-Life Balance: Insights into how Alexis manages her time and avoids burnout while juggling multiple projects.

Key Takeaways:

• The importance of having a plan and strategy when starting a business.
• The value of niching down in your service offerings as a freelancer.
• How to leverage SEO and thought leadership in content marketing.
• The significance of learning from failures and continuously adapting.

Don't forget to subscribe to the 301 Podcast for more interviews with entrepreneurs who are making a real difference. Share your thoughts in the comments below and let us know how Alexis story has inspired you!

(00:00) - Introduction and Guest Introduction

(00:33) - Early Career and Transition to Corporate Fashion

(02:32) - Launching a Fashion Label and Initial Struggles

(05:06) - Success and Challenges in the Fashion Industry

(07:37) - Burnout and Stepping Away from Fashion

(11:28) - Transition to Content Writing and Freelance Business

(15:40) - SEO and Content Strategies

(21:00) - Moving to Amsterdam and Starting Hustle Amsterdam

(25:15) - Managing Freelance Work, Side Hustles, and Work-Life Balance

(31:23) - Future Aspirations and Closing Remarks

Connect with Alexis Mera Damen:

LinkedIn: https://www.linkedin.com/in/alexis-mera-damen/

Homepage: https://www.alexisdamen.com

Subscribe to her Hustle Global: https://www.hustleglobalnews.com

Connect with The 301 Podcast:

Subscribe on Youtube: @engelmarcus

Instagram: https://www.instagram.com/301podcast/

The 301Podcast is produced by 301 Studios for inquiries, contact marcus@weare301.com.