what exactly is a customer journey? At its core, a customer journey is the path a customer takes from first becoming aware of a product or service to making a purchase and ultimately becoming a loyal advocate for the brand.

This journey consists of several stages, each offering businesses unique opportunities to engage, delight, and retain customers.

Understanding Dark Patterns

Dark patterns are intentionally deceptive practices embedded into interfaces to manipulate user behavior. They often result in users inadvertently sharing personal information, subscribing to services, or making unintended purchases. The impact extends beyond digital platforms, seeping into various industries where manipulation reaps profits.

A significant reason dark patterns are effective lies in their ability to exploit human psychology. By leveraging tendencies such as the path of least resistance or adhering to social norms, they influence decisions that might otherwise be avoided if users were fully informed.

Why do Cognitive Biases Matter in UX Design?

Cognitive biases are mental shortcuts that humans often use to simplify decision-making and process complex information.

While these shortcuts can be helpful in many situations, they can also lead to errors in judgment and decision-making.

For UX (User Experience) designers, understanding cognitive biases is crucial for creating designs that are effective, user-friendly, and accessible. In this blog post, we will explore what cognitive biases are, examine their impact on UX design, and discuss practical strategies to mitigate their effects.