What separates a thriving business from one that's barely surviving? It's not just working harder—it's working differently.

In this episode, we sit down with Brie Bernardi, owner of Just Peachy salon in Springville, Utah, who transformed from a Swig employee to a successful salon owner by mastering something she didn't even know she was doing: differentiation strategy.

Brie's story is a masterclass in standing out from the competition. While "chop shops" focus on speed and volume, she built her business around relationships and quality. While others compete on price, she competes on trust. The result? A loyal clientele that "would die for her" and a growing business with expansion plans.

But Brie's success isn't just luck—it follows a proven framework. That's why we follow her interview with a 20-minute MBA crash course on The 3 C's of Differentiation Strategy:

🎯 CLARITY
🆕 CATEGORY
✋ COMMITMENT

You'll also learn the three biggest differentiation mistakes that kill businesses (we call them the "Danger Zones") and walk away with a framework you can apply whether you're running a startup, climbing the corporate ladder, or launching your side hustle.

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Ready to experience the difference that differentiation makes?

Brie Bernardi and her team at Just Peachy are currently accepting new clients who value quality relationships over rushed service. Whether you need nail services from their skilled technicians or facial treatments from Brie's esthetics expertise, you'll get the personalized attention that's made them Springville's go-to beauty destination.

Connect with Just Peachy:

• Instagram for Nails: @justpeachy.nailzz
• Instagram for Esthetics: @justpeachy.esthetics
• Location: Springville, Utah
• Specialties: Gel nail services, facials, chemical peels, microneedling, brow treatments, and eyelash services
• Students Welcome: Perfect place for nail apprentices to learn the right way

Book your appointment through their Instagram pages and discover why their clients say they "would never go anywhere else."