What do you keep in-house? What do you outsource? And when does it make sense to bring in a freelancer?

In this episode, Marc breaks down the thinking behind building a modern marketing org that actually aligns with your business goals. Because it’s not just about roles and titles. It starts with strategy. And your headcount budget. And knowing exactly what needs to be owned versus delegated.

Marc walks through a clear, no-BS framework for deciding:

• What functions are too important to outsource

• When to lean on agencies (and when not to)

• The only two times he hires freelancers

• And the hidden cost of getting the mix wrong

If you’re rethinking your org chart, trying to scale a lean team, or just wondering if you’re doing it right — this one’s for you.

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Want your question to be featured on the podcast or would like to be a guest?

Visit: https://www.cmohaus.com/podcast

Every marketer wants influence. Respect. A voice in the room where the big decisions get made. But very few actually earn it.

In this episode, Marc Bitanga challenges the way most marketing leaders think about their role—and reveals what it really takes to be seen as a strategic partner to the CEO.

You’ll walk away asking yourself new questions. Harder questions. The kind that shift how you show up at the exec table—and how seriously you’re taken when you do.

If you’ve ever wondered why some marketers are treated like order-takers while others shape the future of the business, this one’s for you.

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Want your question to be featured on the podcast or would like to be a guest?

Visit: https://www.cmohaus.com/podcast

You’ve heard it tossed around in boardrooms and feedback sessions—“You need to work on your executive presence.” But what the hell does that even mean?

In this episode of Funnels & Feelings, Marc Bitanga breaks down the mystical-sounding concept of executive presence into six real, practical components you can actually work on. From keeping your cool under pressure to projecting confidence without being a jerk, Marc explains why executive presence isn’t a magical “energy”—it’s a muscle built over time.

You’ll learn:

• Why rambling ruins credibility (and what to do instead)

• The secret power of non-verbal cues (yes, that eye-roll counts)

• How to build trust, influence, and a solid rep without waiting for a promotion

• Why Toastmasters might be your secret weapon

• And why executive presence is less about charisma and more about character

Whether you're climbing the ladder or already in a leadership role, this episode will help you level up how you show up. No fluff. No fake-it-til-you-make-it. Just real talk, relatable examples, and tips you can use starting tomorrow.

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Want your question to be featured on the podcast or would like to be a guest?

Visit: https://www.cmohaus.com/podcast