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In this episode, we explore the essential elements of leadership in senior living, focusing on service and empathy.

Erin sits down with Jenna La Charity, Director of Sales and Marketing at Levante Senior Living and a professor at Algonquin College, to discuss ways to balance business goals with heart-centered leadership.

Jenna shares her journey from social work to senior living, emphasizing the importance of personal connections, resilience, and problem-solving in sales and operations.

They discuss the significance of understanding cultural perspectives, the emotional aspects of sales, and the power of relationships in creating thriving communities.

Jenna also highlights the educational initiatives preparing future leaders in senior living, reinforcing hope and potential in the next generation.

This conversation is a valuable resource for new and seasoned sales directors alike, offering mindset shifts and practical strategies for success.

00:00 Introduction to Heart-Centered Leadership
00:37 Meet Jenna La Charity
02:08 Jenna's Journey from Social Work to Senior Living
05:53 The Importance of Relationships in Senior Living
07:25 Training the Next Generation of Leaders
18:02 Cultural Perspectives and Aging
20:54 Navigating Sales Relationships
21:09 Overcoming Money Talk Challenges
21:54 Building Trust Through Questions
24:11 The Art of Small Closes
25:11 Adapting Sales Styles
26:13 Human-Centered Sales Approach
26:57 Competitive Analysis and Trust
29:34 Real-Life Learning in Sales
31:02 Mindset, Boundaries, and Energy
34:03 Achieve, Connect, and Thrive
36:33 The Importance of Teamwork
37:56 Conclusion and Final Thoughts

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