Cheyenne and Maria take you deep into the heart of “Cowboy Christmas”—a whirlwind stretch around the Fourth of July when rodeo competitors crisscross the country in pursuit of big payouts and priceless victories. Think: back-to-back rodeos, sleepless nights, and logistical gymnastics to get horses (and humans!) from Texas to Colorado to Oregon and beyond. Cheyenne shares her veteran perspective on juggling multiple rigs and the mental toughness it takes to keep both yourself and your horses in peak form when you’re running on adrenaline and prayer.

Learn more about SynNutra at https://synnutraequine.com

In this episode, your hosts Cheyenne Wimberley and Maria Falgione take you on a deep dive into the grit, patience, and relentless focus it takes to build something that truly lasts—whether that’s a promising young colt like Cheyenne’s Memphis or a supplement empire like Synutra. Maria shares her own winding journey from horse-crazy kid to business leader, revealing how setbacks and rejection fueled her drive, and dishes out candid advice for women carving out careers in the Western industry. Along the way, they talk daily horse routines, the importance of bonding, and why trusting the process matters most—whether you’re in the barn or the boardroom. If you’re passionate about horses, business, or just the wild ride of chasing big dreams, this episode is for you.

Cheyenne and Maria take a look into the mental side of the rodeo and equestrian world. From Cheyenne’s strategies for breaking out of a losing slump to Maria’s insights on surrounding yourself with a strong support system, this episode is all about the power of mindset—what it takes to get to the top, stay there, and not let setbacks knock you down.

Our hosts swap stories about travel partners, the challenges of staying focused on the road, and how negativity in your circle can make or break your season. Cheyenne delves into her personal process before hitting the road, the importance of positive travel partners (including the unique role her mom has played), and how she maintains confidence no matter the arena or competitors’ chatter. Maria adds her own perspective, drawing parallels from her time in acting and the race world.

Plus, you’ll get a behind-the-scenes look at Cheyenne’s latest horse training project, where she shares the ups and downs of building trust with a talented but challenging colt. Whether you’re chasing gold buckles, training young horses, or just trying to be your best, this episode is packed with honest, practical advice and a reminder that mental strength is just as crucial as physical preparation.

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