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Ever wonder how the roar of a stadium translates into tangible brand love? Or what it takes to make the Super Bowl a cultural moment? This week, we’re joined by Ashley Hamilton, Director of Event Location Strategy & Planning at the NFL, and the force behind some of the biggest cultural moments in sports.

From NBA Championship parades to the Draft City Takeovers, Ashley shares how to:

• Infuse local culture into global events for deeper fan engagement
• Pull off flawless, high-stakes brand activations
• Position your company for opportunities to be a part of the biggest moments in sports

This is a rare glimpse into the strategic brilliance that fuels the world's most watched events.

If you’re in the business of building impactful and memorable fan moments.Hit play now to level up your game.

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