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  • The Brutal Reality of Scaling Multi Studios: The Systems You Need to Survive

    The Brutal Reality of Scaling Multi Studios: The Systems You Need to Survive
    2025/06/17
    Most studio owners dream of expansion—until they get punched in the face by reality. Because here’s the truth: opening multiple studios isn’t just copy-paste. It tests your leadership, your systems, and your sanity. In this episode, we’re sitting down with multi-studio owners to break down the exact systems you need to scale successfully without burning out or blowing up your business. Here’s what we’re covering: -Why starting a second studio is nothing like opening your first (and the mistakes that nearly broke them) -The critical systems you MUST have in place before you even consider expanding -How documented playbooks are the key to freeing yourself from day-to-day operations -The onboarding system that ensures your culture scales with your business -Why hiring the right people for the right roles is a total game changer -The power of numbers: the metrics you need to track daily, weekly and monthly -How a dual converter sales system dramatically increased conversions while reducing stress on the team -Red flags that prove you’re NOT ready to scale (and how to fix them) -The biggest personal lessons they learned while scaling—from burnout to leadership breakthroughs -How creating a Vivid Vision helps align your entire team towards your long-term goals -Why business is a skill you can learn—and the resources to help you do it … and a whole lot more Chapters: ⏳ [00:00] The Brutal Reality of Scaling Multi Studios ⏳ [02:26] The Hard Lessons from 1 to 2 Studios ⏳ [06:08] Scaling Fast: From 2 to 6 Studios ⏳ [10:00] What Broke First? The Messy Truth ⏳ [12:04] Systems vs. Chaos: The Power of Playbooks ⏳ [17:07] The 3 Must-Have Systems for Scaling ⏳ [23:03] Hiring & Onboarding to Protect Your Culture ⏳ [24:24] The Dual Converter Sales System Explained ⏳ [28:28] The Right People in the Right Seats ⏳ [31:14] The Red Flags That Mean You're Not Ready to Scale ⏳ [34:04] The Win-The-Week System for Growth ⏳ [41:12] Advice to Our Former Selves Before Scaling ⏳ [43:19] The Personal Growth Journey of Scaling ⏳ [52:11] The Next Level: Vision, Leadership & Legacy ⏳ [54:46] Final Takeaways & Homework for Growth Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    57 分
  • Rare Breed: From Local Gym to Movement

    Rare Breed: From Local Gym to Movement
    2025/06/10
    They didn’t scale with luck. They scaled with bold decisions, team buy-in, and no free trials. In this episode, Doza sits down with the founders of Rare Breed—a boxing gym that’s gone from local standout to multi-location leader. You’ll hear the real story behind their growth: → The systems they built → The mindset shifts that changed everything → The team culture driving performance If you want to build without the burnout—this one’s for you. Here's what we cover: Why Most Studios Stay Stuck The Silent Killers of Growth What Happens When You Install Real Systems Mindset Shifts That Unlock Scale How to Build a Team That Steps Up Keeping Culture Strong While You Grow What the Founder Actually Needs to Let Go Of Avoiding Burnout on the Road to $1M+ The Difference Between Leading and Managing Your Next Move if You Want to Scale Without Burning Out. Chapters ⏳ 00:00 – The Real Reason Most Studios Stay Stuck ⏳ 04:10 – Growth Isn’t Always a Sign of Health ⏳ 08:40 – What Happens When You Install Real Systems ⏳ 13:05 – The Mindset Shift That Unlocks Scale ⏳ 17:50 – How to Build a Team That Steps Up ⏳ 22:15 – Culture Is a System, Not a Vibe ⏳ 26:45 – Why Your Studio Plateaus at $30K/Month ⏳ 30:30 – Burnout Is a System Failure, Not a You Problem ⏳ 34:00 – Leading vs. Managing (And Why It Matters) ⏳ 38:20 – Your Move: What to Fix First ⏳ 41:10 – Most Founders Are Still Doing $10 Tasks ⏳ 44:55 – How to Get Your Time Back as a Studio Owner ⏳ 48:30 – What Makes a Team Take Ownership ⏳ 52:40 – Why Clarity Beats Hustle Every Time ⏳ 56:00 – The Questions That Will Unf*ck Your Business Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. WANT MORE?: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    1 時間 7 分
  • 10x Your Leads in 2025: Why Your Ads Aren’t Working (And What To Do Instead)

    10x Your Leads in 2025: Why Your Ads Aren’t Working (And What To Do Instead)
    2025/06/03
    If you’re still running ads like it’s 2023, you might as well be invisible. The rules have changed—again. The way consumers buy, how they build trust, and what they expect from your content has shifted massively in 2025. In this episode, we’re breaking down exactly why your lead flow has stalled—and what the most profitable studios are doing differently to generate 2-3 leads a day, not a month. Here’s what we’re covering: -Why Canva graphics and stock photos are killing your lead flow -The new rules of trust: What the 7-11-4 principle means for your ads -Why generic offers (like “5 classes for $55”) are dead—and what to do instead -The only type of content converting on Meta and TikTok in 2025 -The real reason you’re still stuck at $40/day ad spend (and how to scale) -The new path to purchase: Why organic and paid work together -Three content pillars your studio’s feed must include in 2025 -The marketing strategy that made one studio $3.5K in 14 days from $600 spend … and a whole lot more Chapters: ⏳ [00:00] The Brutal Truth: You’re Invisible Without This Type of Content ⏳ [01:30] Why Studios Are Still Stuck Getting 2 Leads a Week ⏳ [03:00] The $237B Industry Surge—and Why You’re Still Not Growing ⏳ [06:30] What Makes Ads Flop in 2025 (And What Actually Works) ⏳ [10:00] The $55 Offer That Failed—and the $149 Offer That Crushed ⏳ [12:00] Building Trust with Raw, Organic Content ⏳ [14:00] From Stock Images to Storytelling: The Content Shift You Need ⏳ [16:30] Gen Z, Millennials, Gen X: How Each Group Buys Differently ⏳ [21:30] Why Most Studios Should Be Spending $150+/Day (Not $40) ⏳ [26:00] The Online vs Offline Myth—and Why It’s One Funnel ⏳ [29:30] Meta Trends: UGC Beats Polished Every Time ⏳ [33:00] What Big Brands Like Marc Jacobs Get Right (And You Can Too) ⏳ [35:00] How to Build a Binge-Worthy Feed That Converts ⏳ [37:00] Free Ad Audits: How to Get One (And What We’ll Show You) ⏳ [38:30] Final Word: Content = Visibility = Viability Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    40 分
  • The One Retention Play That’ll Save Your Winter (and Grow Your Studio)

    The One Retention Play That’ll Save Your Winter (and Grow Your Studio)
    2025/05/27
    If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer. Because the truth is: winter doesn’t have to be a write-off. In fact, it can be the most powerful season for retention and growth—if you play the right game. In this episode, we’re breaking down the exact seasonal retention strategy used by 7-figure studios to eliminate churn and actually grow over winter. Here’s what we’re covering: -Why “just getting through” winter is the biggest lie in the industry -The internal behaviour change campaign that cuts churn to 1% (or less) -Exactly how to set up your own Winter Warrior or Summer Survival program -How to use identity and status to make your members beg to keep training -The reason this isn’t a challenge or marketing play—and what it actually is -Why free merch works like magic (and the $14 hoodie that saves your bottom line) -How to build FOMO, social proof, and hype that makes other studios look boring -The 3 program levels—from basic leaderboard to full-blown community movement -The rollout checklist that will make or break your success … and a whole lot more Chapters: ⏳ [00:00] The Biggest Lie in the Industry: “Just Get Through Winter” ⏳ [01:35] Why Playing Offence in Winter Will Change Your Business ⏳ [03:10] Retention Stats That’ll Blow Your Mind (85–90% Revenue Kept) ⏳ [04:45] The Mindset Shift: Your Members Need You Most Right Now ⏳ [06:30] How Winter Warriors & Summer Survival Were Born ⏳ [08:10] The Core Concept: Threshold-Based Behaviour Change ⏳ [09:25] Identity, Status & Why Free Merch Works So Damn Well ⏳ [12:00] This is NOT a Challenge or a Shred—Here’s What It Is ⏳ [13:30] Level 1, 2 & 3: How to Make It Bigger Every Year ⏳ [15:00] Remote Warriors, Weekly Missions & Creating a Festival Vibe ⏳ [18:15] Leaderboards, Merch and the Art of Keeping Skin in the Game ⏳ [20:00] Your Rollout Strategy: The Studio Must Feel Different ⏳ [22:15] Checklist for Success: From Launch Video to Leaderboard ⏳ [25:00] How to Spot (and Fix) Dangerous Churn in Your Studio ⏳ [27:00] Why This Works—and How to Make It Work for You Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    28 分
  • STOP Playing Small: Why 10X Thinking Will Change Your Business (And Life)

    STOP Playing Small: Why 10X Thinking Will Change Your Business (And Life)
    2025/05/20
    Are you stuck on survival mode—chasing another 20 members, hoping to just get by? Here’s the thing: Playing small is costing you big. Most studio owners aren’t failing because they don’t work hard—they’re failing because they’re thinking too small. This episode is your wake-up call. It’s the permission slip you’ve been waiting for to dream bigger, lead stronger and finally build the kind of business (and life) you actually want. Here’s what we’re covering: -Why 10X is actually easier than 2X—and backed by stats -The mindset shift that took us from broke to a month's worth of sales in one week -How to kill your ‘survival mode’ identity and step into leadership -Real stories: From chasing 100 members to building multi-studio empires -How to set a “Big F*ck Off Goal” and actually make it happen -The exact language shift we see in studio owners who succeed -The trap of tweaking what’s broken vs. redesigning it for scale -Why ‘blame equals broke’—and what the most successful owners say instead … and a whole lot more Chapters: ⏳ [00:00] Why Playing to Not Lose is Keeping You Stuck ⏳ [01:00] The Core Belief: 10X Is Easier Than 2X ⏳ [03:00] Stats That Prove Less But Better = Bigger Growth ⏳ [05:00] What It Feels Like to Work for a 2X vs 10X Leader ⏳ [08:00] Real Talk: The 80% Rollover System That Changed Everything ⏳ [13:00] Ditching Free Trials and Redesigning the Front End Offer ⏳ [15:00] Redefining the Studio Manager Role for Maximum ROI ⏳ [17:00] Blueprint Breakthroughs: From Scrapping to Scaling ⏳ [21:00] CrossFit Case Study: From 100 Members to a Holistic Health HQ ⏳ [24:00] Choosing Between 2X and 10X Leadership (From Your Team’s POV) ⏳ [28:00] Why Some Owners Self-Sabotage After $1M ⏳ [30:00] The Identity Shift: Your New Life Will Cost You Your Old One ⏳ [33:00] The Most Dangerous People in Your Orbit (Hint: It’s Not the Haters) ⏳ [36:00] Kill the 2X Version—Design a 10X Future ⏳ [39:00] Building a Business Worth Waking Up For ⏳ [41:00] It’s Not About Business—It’s About Becoming Who You’re Meant to Be ⏳ [45:00] Real Coaching, Real Circles, Real Results Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    47 分
  • The Secret Weapon of 7-Figure Studio Owners (Hint: It’s Not More Hustle)

    The Secret Weapon of 7-Figure Studio Owners (Hint: It’s Not More Hustle)
    2025/05/13
    If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is your wake-up call. Because here’s the truth: You don’t have a people problem—you have a process problem. In this episode, we’re unpacking the most overlooked tool for buying back your time, building a business that runs without you, and hitting your next best month ever: Playbooks. Here’s what we’re covering: -Why even 7-figure studio owners get stuck in the “golden cage” -The difference between a system, a process, and a playbook (and why it matters) -The 4 North Star principles that make a playbook actually work -Why perfectionism is killing your scale—and what to do instead -The anatomy of a winning playbook (steal this structure!) -How to stop control-freaking and start coaching your team to win -The 5 playbooks every studio owner should create this month … and a whole lot more Chapters: ⏳ [00:00] Why You’re Stuck in the “Golden Cage” (Even If You’re at $1M+) ⏳ [03:00] Systems vs Processes vs Playbooks—Here’s the Real Difference ⏳ [07:00] The Most Common Mistakes Studio Owners Make With Playbooks ⏳ [10:00] The Real Reason You Can’t Finish Your Playbooks ⏳ [13:00] How One Studio Owner Unlocked Record Revenue With One Simple Shift ⏳ [17:00] Process Before the Person—What That Actually Means ⏳ [21:00] The 4 North Star Principles That Make Playbooks Work ⏳ [26:00] Anatomy of a Winning Playbook (Steal This Template) ⏳ [33:00] If You Think “It’s Easier If I Just Do It”… Listen to This ⏳ [36:00] Why Most Teams Fail (And Why It’s Not Their Fault) ⏳ [40:00] 5 Playbooks to Build in the Next 30 Days (Do These First) ⏳ [44:00] Your Homework: Start Small and Playbook the Gaps Hope you enjoy!
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    46 分
  • The Data Doesn’t Lie: Why Most Studio Owners Stay Stuck (And How to Break Free)

    The Data Doesn’t Lie: Why Most Studio Owners Stay Stuck (And How to Break Free)
    2025/05/06
    If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call. Because the data is in. And it confirms what we’ve been saying for months: Most studio owners are doing way too much, making way too little, and stuck playing last season’s game. In this episode, we’re lifting the lid on what the top 8% of studios are doing differently—and how you can break through to your best month ever (without burning out). Here’s what we’re covering: -Why visibility on socials = viability in the new attention economy -What the best studios are doing to close at 65–78% (not 20%) -The #1 stat that turns poor studios into profitable ones -The 4 stages of studio growth—and where most get stuck -The double dip paradox: Why things get harder before the breakthrough -The million dollar studio stack (and how to build yours) -The rise of hybrid business models—and how to stay ahead -Why your energy (not rent) is your biggest business cost -How to start marketing like a CEO (even if you’re “not a marketer”) … and a whole lot more Chapters: ⏳ [00:00] The Truth: Most Studio Owners Are Doing Too Much, Making Too Little ⏳ [01:44] 70% of Buyers Check Instagram Before Buying—Are You Visible? ⏳ [04:12] Why BME (Best Month Ever) Is Becoming the New Normal ⏳ [07:05] Higher Standards, Faster Growth: The Real Secret Behind BME ⏳ [09:08] Big F*ck Off Goals—Why You Need Them (Now) ⏳ [13:00] What Business Are You Really In? (Hint: It’s Not Fitness) ⏳ [15:06] The Report: Data from 1,000+ Studios Reveals What Works ⏳ [20:00] The Attention Economy: What’s Changed in Marketing ⏳ [23:44] You Don’t Have to Be a Marketer—But You Do Have to Market ⏳ [25:04] How the Fastest-Growing Studios Use AI to Win Back Time ⏳ [28:56] The Link Between Your Energy and Your Profit ⏳ [30:00] Rise of Hybrid Models (And Why They’re So Hot Right Now) ⏳ [33:30] The 4 Stages of Studio Growth (And Where Most Get Stuck) ⏳ [36:09] 300 Members = Danger Zone? Here’s Why ⏳ [41:02] Breaking Through: What the Top 8% Are Doing Differently ⏳ [44:07] Rollovers: The Hero Metric No One Talks About ⏳ [46:31] The Million Dollar Studio Stack (And How to Build Yours) ⏳ [52:14] Your Studio Won’t Scale Until You Upgrade ⏳ [54:00] How to Follow the Map from $0 to $1M ⏳ [56:00] Listener Q&A: Hiring Sales Staff, Online Coaching Tips + Dance Studios ⏳ [62:00] How to Join the Waitlist + Get In On Our Lock-In Sessions Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza
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    1 時間 5 分
  • The 9-Step Checklist to Know If You’re Actually Ready for Studio #2

    The 9-Step Checklist to Know If You’re Actually Ready for Studio #2
    2025/04/29
    Thinking about opening a second studio? Before you sign that lease or paint that second set of walls, you need to listen to this episode. Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one. In this episode, we’re unpacking the real checklist to know if you’re actually ready to expand—or if you're about to double your chaos. Here’s what we’re covering: -Why growing too soon will cost you way more than just money -The real reason your second studio won’t feel anything like your first -How to know if Studio 1 is truly ready (or if it’s still held together by duct tape) -The 9-point checklist you must pass before opening another location -Why a “good deal” on a lease could still sink your business -What to do if you’ve already signed a lease—but you’re not ready -The fastest way to stabilise two studios before everything crashes -How to restructure your team and leadership to survive the jump -The 3 proven paths to scale your studio empire without losing your mind … and a whole lot more Chapters: ⏳ [00:00] The Exciting (and Dangerous) Leap from Studio 1 to 2 ⏳ [01:00] Why Doubling Means Doubling Costs—Not Just Doubling Revenue ⏳ [06:00] The Second Studio Syndrome: What Really Goes Wrong ⏳ [11:00] The 3 Levels of Business Growth (And Why Most Owners Are Stuck at Level 1) ⏳ [16:00] The ‘Ready for Studio 2’ 9-Point Checklist ⏳ [24:00] 3 Different (and Proven) Paths to Expanding Safely ⏳ [29:00] Already Signed the Lease? Here's Your Emergency Plan ⏳ [36:00] Team, Scoreboards, and The Leadership Shift You Must Make ⏳ [38:00] How to Scale Without Chaos—and Actually Love Running Two Studios Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy?igsh=MTQ4bDZ2aTR6Ym43dA== Doza: https://www.instagram.com/hey.doza
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    40 分