You are listening to the audio version of this post- Book Promotion Strategy - Book Industry Reviews. You can find pics and links mentioned in the podcast at the link.

Have you considering submitting your pre-publication book to book industry reviewers for review? You will love this quick, informative podcast episode that introduces you to book industry review outreach and how and why you should try it for your book.

Book Industry Reviewers require your galley/book/ARC 4-6 months in advance of your book’s publication.

Here is a picture Midwest Book Review’s review of Get Your Book Seen and Sold. See? It works!!!!

Link to the reviewers who selected and reviewed Get Your Book Seen and Sold.

Midwest Book Review

City Book Review

REMINDER: Get Your Book Seen and Sold ( has a chapter and charts that details Book Industry Reviewers with links and submission requirements as of the book’s printing), Purchasing a copy of the book (eBook, paperback or audio) may be worth your precious time.

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Thanks for listening to this podcast!

Don’t forget to sign up to get every Substack Post & Podcast episode in your mailbox. There is a paid subscription option that comes with a fill-in-the-blank book marketing plan, founding members also get a free book. If you know a writer or an aspiring writer, please share the podcast with them.

The Get Your Book Seen and Sold book (eBook, paperback & audiobook) by Me and Julie Murkette includes additional information on publishing and getting started in book marketing the.. right.. way! Fun, easy graphs and explanations to get started.

Book Covers ARE Book Marketing!

(See below for the special discount for Get Your Book Seen and Sold listeners)

Our Guest on this Podcast episode is Rob Williams, Owner and Creator of I Love My Cover. He is a talented, honest and reasonably-priced book cover designer. Rob and I chat about the process of professional book cover design and its importance for book marketing - book buyers DO indeed judge books by their covers!

Learn about the book cover design process - what’s important to know to work with ANY book cover designer and also how Rob specifically works with authors to create the perfect book cover for your cherished book.

* ebook & POD book covers are different dimensions - make sure they are correct for your publishing needs

* When you hire a book designer, you need to make sure you own the cover image and can use that cover image for your advertising, media and website free of additional charge

* What specific files you need to be sure you will get after the book cover is designed and finalized.

Rob is offering a special discount to listeners of get your book seen and sold for 20% off his many packages. I encourage you to reach out to him for a simple conversation if you are interested in hiring a book cover designer. Rob has a contact block on his page that will reach him directly.

Examples of Rob’s work below:

20% discount for listeners of Get Your Book Seen and Sold with promo code WOLK30.

Listener note: I’m not an affiliate for I Love My Book Cover - Rob is an honest, talented book cover designer.

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Thanks for listening to this podcast!

Don’t forget to sign up to get every Substack Post & Podcast episode in your mailbox. There is a paid subscription option that comes with a fill-in-the-blank book marketing plan, founding members also get a free book. If you know a writer or an aspiring writer, please share the podcast with them.

The Get Your Book Seen and Sold book (eBook, paperback & audiobook) by Me and Julie Murkette includes additional information on publishing and getting started in book marketing the.. right.. way! Fun, easy graphs and explanations to get started.

In our second interview with book marketer Sharon Castlen, owner of Integrated Book Marketing, we discuss Book Distribution Options and Author Distractions.

Listen to the first interview with Sharon (#1 downloaded episode to date!) below:

Don't Miss It! Book Marketing Expert Answers Key Questions For Authors:Book Distribution, Ingram vs Ingram Spark, Book Marketer vs Book Publicist and more..

In this second interview Sharon shares answers to:

* Book Distribution CHOICES for where you are! ***PLUS***: book distributors that could be perfect for your book that you’ve never heard of!

* Selling Books Directly to a Location (like a specialty store) ie. (Ask: “Where do you buy your books?”)

* The answer to: Where do libraries buy their books? and Where do schools buy their books?

* Can an author have several different distributors for their book(s)?

* The difference between Ingram and Ingram Spark

* Marketing offerings by IBPA- possibly part of your marketing plan

* Money - How much a wholesaler (distributor) will take for each sale of your book (and who takes the rest)

* Sharon’s “honor your strengths & outsource your weaknesses strategy

***My Call To Action To You***

If you are serious about a marketing plan for a new book or want to refresh a book marketing plan for your exiting books, consider a call to Sharon. She offers a 15 minute consult (phone or Zoom) for free. I implore you to take advantage of her expertise!

For this audience, Sharon has shared her email - please put “Claudine Wolk” in the subject line - so Sharon knows you are from this audience. Sharon’s email: Sharon@integratedbookmarketing.com or you can fill out the contact form on her website.

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Thanks for listening to this podcast!

Sign up for a subscription to my Substack Posts / Podcasts. Try a monthly subscription for as low as $5/ a month or yearly subscriptions - a paid subscription comes with a fill in the blank book marketing plan. If you know a writer or an aspiring writer, please share it.

Get Your Book Seen and Sold book (eBook and paperback) By Me and Julie Murkette includes additional information on book distribution, too - easy graphs and explanations to get started.

Holly Moore, owner of Red Ribbit Reads, is a graphic designer who helps authors to create graphics that they need to promote their books in all kinds of ways.

Many authors try their hand at making their graphics themselves but if you are like me and graphic design is not in your wheelhouse, it’s great to have a resource you can hire who DOES know how to do it, is reasonably priced and can add creativity to them as well.

* A+ Publisher graphics for your Amazon book page (learn what this is in the interview)

* Logo

* Banners

* Promotional Postcards

* Facebook Ad Graphics, Instagram Ad Graphic, BookBub Graphics

* Media Kit Items

* Slides for Presentations

* Bookmarks

Holly created my new, fun substack/podcast graphics!

Book marketing means leveraging your strengths with experts who better at some tasks than you are. Holly could be a trusted expert to help you with many book marketing items on your book marketing plans. You can see what Holly offers on her website. Consider the media kit (press kit) package that she offers as well.

Holly is a self-published author of several books and has also begun to work as book cover and interior book designer. So exciting.

Here are a few of Holly’s books that we mentioned in the podcast. You can find all of Holly’s books at the link.

Little Moo’s ABC Animal Haiku

Channel Islands Surprise

Rocky Mountain Trek to the Tundra

Yellowstone Magic in the Mist

Would you like to get started with Holly or ask a few questions on how to work together?

Holly encourages listeners to simply send an email to her if you think you can use her skills for the promotion of your book - you can reach Holly Moore at redribbitdesigns@gmail.com.

***We also mention the resource of April Cox - Self-Publishing Made Simple - who offers start to finish help for self-publishing authors. April put us together and is an honest broker!***

Here are the podcast links where we interviewed April Cox - great information on self-publishing and using Amazon Ads.

Amazon Ads Explained By Expert For All Authors

Publish By Independent Publisher by April Cox

Thanks for listening…

Thinking of upgrading to a PAID subscription of Get Your Book Seen and Sold? I’m offering a free downloadable, fill in the black book marketing plan with paid subscriptions. Talk about control? You simply print it out and keep it by your side to fill out as you learn new great book marketing ideas! It’s time!

If a subscription is not on your radar but your learned something today, no big wup, give me a nod for my work, buy me a coffee!

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In this podcast episode - a publicist!!! - Holly Mitton, Little Bird Boston, shares her insight on what a publicist can do for an author to help them promote their book!

You will get insight into what is possible with a publicist in book promotion and author branding. Holly specifically allows an a la carte menu of items based on the author’s need.

She encourages authors who are interested in learning more to contact her directly for a chat!

The burning question is answered - will my book sell if I don’t have a TikTok video?

PLUS:

* Build Your Brand: Holly suggests examples of ways to build your brand as an author well before publication of your book (if the timing works)

* The difference between earned media and paid media

* The things a publicist can do for you to help you promote your book

* What is a media kit and how it used and connected with your other social media, ie. website

* Why is a press release a special tool in your book promotion arsenal

* Timing - A publicist can help in either scenario: published or not yet published book

* The role of book influencers in promoting your book

* The role of online book apps in promoting your book - Goodreads or StoryGraph

Thanks for listening…

Thinking of upgrading to a paid subscription of Get Your Book Seen and Sold?

I’m offering a free downloadable, fill in the black book marketing plan with paid subscriptions. Talk about control? You simply print it out and keep it by your side to fill out as you learn new great book marketing ideas! It’s time!

If a subscription is not on your radar but your learned something today, no big wup, give me a nod for my work, buy me a coffee!

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You are listening to the audio version of this post Your Book Cover, the Book Marketing Element You Don’t Want to Skip Plus: Reasonably Priced Resources, Part One

In this post, I talked about:

* The importance of Your Book Cover as a Marketing Tool

* What you should look for in a book cover designer and the questions to ask

* How to use a book cover in book marketing

* One vendor, ILMC (I love my book cover) is offering a 20 % discount to listeners to this podcast. Use WOLK in the checkout for an 20 % discount

* the Reedsy link with book cover designers is here…login is necessary.

Remember to subscribe to my substack to get all my resource-filled, inspiring, and illuminating posts today. A paid, monthly subscription (just $5.00!) gets you a fill in the blank book marketing plan for YOUR book. With a paid, yearly, founding member subscription ($55/yr), you also get a paperback copy of my book with co-author Julie Murkette, Get Your Book Seen and Sold: The Essential Book Marketing and Publishing Guide.

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You are listening to the audio version of this post.

In this podcast episode, I read the post where I highlight the use of Publisher Rocket, a product that helps authors to determine the categories and keywords (keyword phrases) for their books. The research can be applied in many places in your book marketing but first and foremost it is crucial in selecting keywords and categories to attach to your book on Amazon.

Mr Chesson, the owner/creator of Publisher Rocket, consistently upgrades his product with the latest changes in the publishing/amazon world and continues to put together new offers for the product, many times bundled with time-saving videos. The price is therefore always changing but it also always reasonably priced. (ie. At this writing it is $199 w/ oodles of free videos and a lifetime access) You can check out the latest Publisher Rocket deal here. Again, this is software that you put on your desktop that offers real-time access to category and keyword info on Amazon that you can use to determine your own books’ categories and keywords.

It’s a great feeling to have a little control over the marketing of your book.

You can also check out Mr. Chessen’s website, Kindlepreneur, where he has countless articles, videos, advice for self-published authors.

Thanks for listening…

Thinking of upgrading to a paid subscription of Get Your Book Seen and Sold? At this recording, I’m offering a free downloadable, fill in the black book marketing plan with paid subscriptions. Talk about control? You simply print it out and keep it by your side to fill out as you learn new great book marketing ideas! It’s time!

To give me a nod for my work, buy me a coffee!

Unsplash Image by: Photo by Towfiqu barbhuiya on Unsplash

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Author Julie Vick, traditionally published her book, Babies Don’t Make Small Talk (So Why Should I?) in 2021. She used BookTok (TicTok) as part of her book marketing plan to promote her book. In the interview, Julie shares what made sense for her as a first time-user of TikTok to promote her book.

In the Podcast, We also chat about:

*** Book Marketing Ideas to promote books - ie. ATTENTION: how to find your audience!

*** Julie’s path to traditional book marketing (she pitched a non-fiction book proposal IDEA instead of a finished manuscript - LOVE THIS) Options, people!

*** Julie’s offer through her Substack “Humor Me.” Through a paid subscription, Julie offers a publication pitching guide resource with publications accepting submissions - where to pitch, what editors are looking for. (I’ll be taking advantage of this offer!!)

Links mentioned in the podcast:

Julie’s Website

Julie’s Substack

Julie’s Book: Babies Don’t Make Small Talk (So Why Should I?)

Julie’s Substack Post: BookTok You Don’t Stop

Listeners, Thank You!

**** Do you dig this podcast episode? Upgrade to Paid for the full experience (I’m always offering different goodies to paid subscribers)

**** If not ready to make that full subscription commitment, send me a nod by buying me a coffee!

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