• Episode 179 - New Approaches to Marketing
    2024/08/08

    In this episode of "Get Your Shoot Together," Kira and Mary dive into the challenges and triumphs of running a photography business in today's market. They discuss the shifting landscape of digital marketing, sharing insights on why direct mail might be making a comeback. The duo explores innovative ways to engage potential clients through LinkedIn and the power of creating exclusive community groups on social media. They also touch on the importance of rest and self-care amid a busy schedule, emphasizing how taking a step back can lead to better productivity. Tune in for practical tips and strategies to enhance your marketing efforts and streamline your business operations.

    The Growth Gear
    Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.

    Listen on: Apple Podcasts Spotify

    This Is Propaganda
    Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner!

    Listen on: Apple Podcasts Spotify

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    54 分
  • Episode 178 - Copyright Chaos
    2024/07/04


    In this episode of "Get Your Shoot Together," Kira Derryberry and Mary Fisk-Taylor chat about the summer heat, copyright drama in the Dave Matthews Band fan world, and why respecting trademarks is a must. They also share cool sales tips for photographers, covering everything from building client relationships to smart pricing and marketing. With a mix of laughs and practical advice, this episode is perfect for anyone looking to protect their creative work and boost their business. Tune in and enjoy the ride!

    The Growth Gear
    Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.

    Listen on: Apple Podcasts Spotify

    This Is Propaganda
    Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner!

    Listen on: Apple Podcasts Spotify

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    50 分
  • Episode 177 - Diving into Custom GPTs
    2024/06/13

    In this episode of "Get Your Shoot Together," Kira and Mary take you on a deep dive into the fascinating world of custom GPTs and how they can revolutionize your photography business. After some fun banter about pajamas, favorite dresses, and dealing with the summer heat, they switch gears to discuss the practical applications of AI in social media marketing and content creation.

    Kira shares her weekend adventure setting up a custom GPT to streamline her social media posts, while Mary offers insights from her recent digital marketing classes. They discuss the importance of personalizing AI-generated content to maintain authenticity and avoid getting flagged by search engines. The episode is packed with tips on organizing your digital assets, selecting the right tools for your needs, and maximizing the potential of AI without losing the human touch.

    Whether you’re a seasoned pro or just starting out, this episode is full of practical advice and tech talk that could save you hours of work. Plus, a special shoutout to RetouchUp for sponsoring this week’s episode and making post-production easier for photographers everywhere.

    Tune in for laughs, learning, and a look at the future of small business with AI!

    The Growth Gear
    Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.

    Listen on: Apple Podcasts Spotify

    This Is Propaganda
    Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner!

    Listen on: Apple Podcasts Spotify

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    44 分
  • Episode 176 - When is it OK to lose?
    2024/06/06

    Mary is back from Vegas and Kira is settling in after a whirlwind installation week for clients and things are busy as usual. So busy in fact, it's hard to fit everything in. This week, the girls discuss whether or not it's ok to lose a bid in the face of please current clients AND the many ins and outs of sportsball mascots. Tune in!

    The Growth Gear
    Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.

    Listen on: Apple Podcasts Spotify

    This Is Propaganda
    Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner!

    Listen on: Apple Podcasts Spotify

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    57 分
  • Episode 175 - The Senseless Census
    2024/05/30

    This week on "Get Your Shoot Together," Kira Derryberry and Mary Fisk Taylor get real about the rollercoaster of running a photography business. They dive deep into Kira’s headache with the 2023 Annual Integrated Economic Survey from the Census Bureau—a beast of a task demanding a super detailed inventory of business assets. They chat about the stress of ticking all those government boxes and how it’s a wake-up call for keeping tight records.

    The duo also spills details about their awesome cruise with Virgin Voyages. They're all praises for the cruise’s smart branding and top-notch customer service, drawing lessons on how to spruce up their own business vibes. They talk about how every little detail on the cruise was tailored to enhance the guest experience and how this kind of thoughtfulness can translate into the photography biz.

    Tune in for a candid blend of stories, struggles, and pro tips that’ll get you thinking about how to handle the bureaucratic side of business and make your brand shine just as brightly as Virgin’s. Whether you’re dealing with tedious forms or trying to level up your service game, this episode’s got some golden advice.

    The Growth Gear
    Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.

    Listen on: Apple Podcasts Spotify

    This Is Propaganda
    Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner!

    Listen on: Apple Podcasts Spotify

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    45 分
  • Episode 174 - R E S P E C T
    2024/05/02

    In this week's episode of "Get Your Shoot Together," join Kira Derryberry and Mary Fisk Taylor as they explore the highs and lows of springtime photography and the unexpected challenges that come with it. From the lush, bloom-filled settings of Kira’s recent outdoor senior sessions to the chilling tales of check fraud that shook her business, this episode dives deep into the realities photographers face beyond the lens. Amidst these narratives, Kira and Mary discuss the enduring importance of authenticity, character, and respect in every interaction—be it with clients, colleagues, or the casual encounters in between. Tune in for a candid discussion on how the core values of decency can impact every facet of our professional and personal lives, making each moment a testament to who we are and aspire to be. This episode isn’t just about photography; it's about navigating the complex tapestry of life with integrity and grace.

    The Growth Gear
    Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.

    Listen on: Apple Podcasts Spotify

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    35 分
  • Episode 173 - Milestone Clients
    2024/04/18


    Just when you thought it was safe to assume you knew all there was about managing a photography business, we’re pulling back the curtain on the importance of strategic timing for selling portraits and the hustle of graduation season. Through laughter and genuine insights, we share the trials of working through a back injury, the comical side of pet personalities, and the adrenaline rush of capturing those irreplaceable graduation moments. Tune in for a blend of heartwarming stories and laughter as we navigate the lively world of photography, relationships, and the occasional technological quagmire.

    The Growth Gear
    Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.

    Listen on: Apple Podcasts Spotify

    This Is Propaganda
    Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner!

    Listen on: Apple Podcasts Spotify

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    49 分
  • Episode 172 - Caught by Photoshop
    2024/03/14


    In a world where reality and fiction are blurred, we delve into the impact of modern technology on media and public perception. From a royal Photoshop scandal that had the world talking to the unnerving advancements in deep fake technology, we navigate the blurry lines between reality and manipulation. Join us as we ponder the ethical implications of AI and the potential to clone our consciousness for the sake of efficiency. It's all happening right here, and you won't want to miss a moment!

    The Growth Gear
    Explore business growth and success strategies with Tim Jordan on 'The Growth Gear.

    Listen on: Apple Podcasts Spotify

    This Is Propaganda
    Challenging marketers' delusions about the cultural impact of our work. A WEBBY winner!

    Listen on: Apple Podcasts Spotify

    This week's episode is sponsored by our friends at Retouch Up! Use the coupon code GYST10 for a special discount!

    This episode was written and performed by Mary Fisk-Taylor and Kira Derryberry, produced by Kira Derryberry and edited by Joel North.

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    48 分