In this episode, we dive into the world of Apple, a brand synonymous with innovation, design, and a seamless ecosystem that millions of users rely on every day.

With over 26.3 billion USD in service revenue last quarter and the recent integration of Apple Intelligence, the company continues to shape the digital landscape. But beyond the products and the prestige—how does Apple’s gift card program perform?

💡 Is it aligned with Apple’s ambitions? And does it truly meet customer demand?

We break down the Apple Gift Card strategy across six key pillars:
✅ Online visibility and search engine presence
✅ Purchase journey and user experience
✅ Payment options and flexibility
✅ Gift card delivery and recipient experience
✅ Usage within the Apple ecosystem
✅ B2B distribution and third-party partnerships

🚀 Is Apple’s gift card a seamless extension of its premium brand—or an untapped opportunity?

We explore the strengths and areas for improvement, offering actionable insights for e-commerce, retail, and marketing professionals looking to understand how a tech giant like Apple leverages (or could better leverage) its gift card program.

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In this episode, we dive into the world of gaming with Steam, the leading video game platform that has dominated the market since 2003. With over 90 million active users and an annual revenue exceeding $4 billion, Steam has built a thriving ecosystem where gift cards play a crucial role in customer acquisition and retention.

💡 But how effective is Steam’s gift card program?

We break down its performance across six key strategic areas:
✅ Online visibility and search engine presence
✅ Purchase journey and user experience
✅ Payment options and accessibility
✅ Gift card delivery and activation
✅ Usage within the Steam ecosystem and impact on customer engagement
✅ B2B distribution and opportunities on third-party platforms

🚀 Is Steam’s gift card a true growth driver or an underutilized asset? We examine its strengths and areas for improvement, offering actionable recommendations to enhance its impact in e-commerce, retail, and marketing strategy.

🔗 Stay connected with us:

📩 Subscribe to our monthly newsletter, where Emilie shares insights, strategies, innovations, and hands-on market expertise:

📞 Get in touch with us here

🔗 Follow us on social media:
💼 LinkedIn
📸 Instagram

Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

💳 Les cartes cadeaux sont-elles un moteur de croissance pour le retail et l’e-commerce ? Cette semaine, nous décortiquons le programme de cartes cadeaux Intersport sous toutes ses coutures : visibilité en ligne, parcours d’achat, expérience utilisateur et opportunités de développement.

🏆 Intersport, leader du sport en magasin, mise sur une stratégie web-to-store pour renforcer ses ventes physiques. Mais son programme de cartes cadeaux est-il réellement optimisé pour booster l’acquisition client et la fidélisation ?

🔎 Dans cet épisode, nous analysons :

✅ Le référencement SEO des cartes cadeaux Intersport sur Google
✅ Le parcours d’achat sur le site e-commerce : e-carte et carte physique
✅ Les options de paiement et de livraison
✅ L’expérience du bénéficiaire : réception, utilisation et support
✅ Les opportunités B2B : CSE, fidélisation et distribution via des plateformes tierces

📊 Notre verdict ? Une solution intéressante, mais qui doit évoluer vers une approche plus omnicanale et un développement B2B pour maximiser son impact.

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Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.