In the second installment of our 3-part series, Marketing Director Brent Watkins continues his engaging conversation with Amanda and Janice, two team members at Goodwill of the Heartland's store in Moline, Illinois. Together, they dive into the heart of "thrift culture" and share their experiences of working alongside incredible customers who make every day an adventure.

Amanda and Janice reveal what sets Goodwill apart as a place where creativity, sustainability, and community converge. They talk about the joy of helping treasure hunters uncover unique finds and the rewarding relationships built with customers who share their passion for giving items a second life.

The episode also takes a meaningful turn as Brent highlights Goodwill's mission-driven programs that empower local communities. From job training to skill development, Amanda and Janice discuss the transformative impact these initiatives have on the lives of individuals striving for brighter futures.

Whether you're a seasoned thrifter, a Goodwill newbie, or simply curious about the movement that’s reshaping the way we shop, this episode offers a candid, heartwarming look at the people and purpose behind Goodwill’s work.

Stay tuned for Part 3, where the conversation continues with even more stories, insights, and surprises.

Join Brent Watkins, Marketing Director at Goodwill of the Heartland, for the first installment of an exciting 3-part series spotlighting the dedicated team at our Moline store. In this episode, Brent sits down with Amanda and Janice, two passionate team members, to uncover the ins and outs of Goodwill’s operations, the impact of its programs, and the vibrant thrift culture that makes every shopping trip an adventure.

First, Amanda and Janice break down the mystery of Goodwill’s famous color tags, sharing tips on how to shop smart and score amazing deals while keeping sustainability front and center. Next, they delve into the heart of Goodwill’s mission: the voucher program, which provides vital assistance to community members in need, illustrating how each purchase fuels life-changing support and opportunities.

Finally, they give listeners a behind-the-scenes look at what it’s like to work at Goodwill. From the joys of uncovering hidden treasures to the challenges and rewards of helping customers find exactly what they’re looking for, Amanda and Janice share heartfelt stories and insights about their experiences.

Whether you’re a thrift enthusiast, curious about Goodwill’s community impact, or simply love a good story, this episode is packed with inspiration and practical tips. Tune in to Good Finds and see how Goodwill’s mission goes far beyond the sales floor!

Be sure to subscribe for more episodes featuring Amanda, Janice, and other members of the Goodwill family.

In the introductory episode of Good Finds - A Goodwill of the Heartland Podcast, host Brent Watkins takes listeners on a journey through the rich history of Goodwill Industries, uncovering little-known facts and sharing inspiring stories about its mission and impact.

Did you know that Edgar J. Helms, the founder of Goodwill Industries, had roots in Iowa? Brent begins by exploring Helms’ visionary work in 1902, when he started collecting donated goods to repair and resell, providing employment and resources to those in need. This “hand up, not a handout” philosophy became the foundation for one of the world’s most impactful nonprofit organizations.

Brent also examines Goodwill of the Heartland's early operations, long before thrift stores became a cornerstone of the brand. In its beginnings, the organization focused on a can and bottle redemption and recycling operation, embodying sustainability and innovation. Today, Goodwill of the Heartland serves 19 counties in Southeast Iowa and Central Illinois, providing job training, employment support, and opportunities for independence to individuals facing barriers.

This episode is a thoughtful introduction to the mission and programs of Goodwill, both globally and locally. Through compelling storytelling and fascinating historical details, Brent sets the stage for a podcast dedicated to exploring the people, programs, and purpose behind Goodwill of the Heartland. Tune in to discover how Goodwill is transforming lives—one “good find” at a time.