This episode we break down the pros and cons of Google and Meta marketing, and help you decided which is best for your business.

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In this episode, Ryan Stewart discusses the evolving landscape of digital marketing, focusing on the comparison between Google and Meta marketing strategies. He highlights the shift in marketing approaches, the importance of understanding different marketing channels, and the role of AI in enhancing marketing efforts. The conversation emphasizes the need for creative content and the significance of audience targeting in successful marketing campaigns.

TL:DW;
- Google marketing is still effective for certain industries.
- Meta allows for better audience engagement through creative content.
- Marketing should be viewed as an ecosystem with interconnected channels.
- AI can enhance copywriting but requires human oversight for effectiveness.
- Video content is crucial for successful advertising on Meta.
- Understanding the conversion process is key to effective marketing.
- SEO and PPC have different cost structures and timelines for results.
- Creative quality significantly impacts ad performance on Meta.
- The landscape of digital marketing is continuously evolving.
- Live sessions provide real-time engagement and insights.

Chapters
00:00 Introduction to Google vs Meta Marketing
01:00 The Shift in Marketing Strategies
03:16 Understanding Google Marketing
10:09 Comparing Marketing Channels
19:02 The Role of AI in Marketing
26:53 Conclusion and Future Sessions

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