Kenny Lau’s journey into commercial real estate wasn’t a straight path—it was a transformation. From working in his family's recycling business to trying his hand at interior design, Kenny ultimately found his passion in commercial real estate. In this episode, Kenny shares how he made the leap, the lessons he learned along the way, and how social media—especially Instagram—has become his secret weapon in generating leads and closing deals.

Bruce and Kenny dive deep into:

• Kenny’s unexpected path into CRE from residential real estate
• The differences between residential and commercial real estate transactions
• Why Kenny avoids cold calling and instead focuses on social media marketing
• The power of Instagram in generating real estate leads
• How Kenny successfully closed a 37,600-square-foot warehouse deal through Instagram
• Tips for using Instagram ads to grow your business

---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest