In this episode of the FitBiz Accelerator, host Tobias Young and guest Tracy Lane-Beevers discuss innovative strategies for email list growth tailored for online fitness coaches. They emphasize the importance of authenticity, relationship building, and effective content creation without relying on paid ads. Tracy shares her journey from a corporate background to becoming a visibility expert, highlighting that a large following is not necessary for success. The conversation also addresses common limiting beliefs and the significance of maintaining a consistent online presence to foster engagement and growth.
Takeaways

• Email lists are not dead; strategies need to evolve.
• You don't need a large following to grow your email list.
• Focus on one platform to build your audience effectively.
• Content should engage and lead to list growth.
• Authenticity in marketing builds trust and connection.
• Networking can lead to unexpected opportunities.
• Overcoming perfectionism is crucial for progress.
• Visibility means being consistent and clear in messaging.
• Utilize social media profiles as growth funnels.
• Start with clear messaging and a lead magnet.
• Mindset shifts are essential for overcoming fears.
• Vulnerability can enhance connection but should be balanced.
• Maximize your time by creating efficient content strategies.

#emailmarketing #listbuilding #visibility #onlinecoaching #organicgrowth #relationshipmarketing #contentstrategy #mindset #authenticity #networking