In the re-release of this MVP (Most Valuable Podcast) episode, I'm teaching a tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.

This coaching tool is a game changer.

The idea behind The Minimum Baseline is it's the smallest, doable amount of anything you can commit to.

Your brain will tell you it's not enough. It will tell you that one post or 10 minutes a day isn't getting you anywhere.

But you can't listen to it.

It's changing the trajectory of where you end up over 3 months, 6 months... 1 year.

It's changing who you're being.

You're being someone who honors their word. You're being someone who is consistent.

You're being that local go-to person.


Tune into Episode 130 to learn:

• How to start with small, doable commitments to build consistency
  
  
• How to become the person who follows through no matter what vs needing instant gratification (likes, comments) in order to show up consistently
  
  
• Plus, practical tips for time management to fit something new into your day
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this episode, you’ll see why captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you.

Captions aren’t filler or an after thought. They’re how you get discovered, connect with your most ready-to-buy audience and move people to take action now. And yes, people ARE reading them - I have the data to prove it!

And when you know how to write them, every post becomes an opportunity to bring in your next client.

Tune into this episode to learn:

• How many people actually read your captions and why those are your most ready-to-buy followers
• 5 powerful jobs your captions can do to help you get found, build connection and convert followers into clients
• How to make your captions work for you even if you “don’t know what to say”
  
  

Mentioned in this episode:

• Mini Training: The Local Instagram Formula
• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this episode, I’m walking you through what fully booked local marketing actually looks like and how to start showing up that way now, before the results are even here.

This isn’t about faking it. It’s about shifting into the energy, presence and authority of the go-to expert in your city so you can attract the clients who are ready now.

Tune into this episode to learn:

• Why embodying the confidence and clarity of a fully booked business owner draws in ready clients and how your marketing falls flat when you don’t
• The key messaging shifts that move you from “I’m available” to “Here’s why you need to work with me”
• How over-educating, over-entertaining, and underselling are quietly repelling your best-fit clients
  
  

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough.

This episode unpacks what’s really going on in those moments and the three specific emotions you can lean into to keep going instead of quitting.

Tune into this episode to learn:

• The 3 emotions that keep you consistent and following through, even in the messy middle
• Why your brain defaults to quitting (and how to override it)
• What to do with emotions like frustration, doubt, and comparison

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

There's a new Instagram update that allows Google and other search engines to index all your content, including posts, reels and videos.

In this quick episode, I’m breaking down what Meta’s new update means for your local business — and how to make sure your Instagram bio and posts are set up to show up on Google when local people are searching for what you offer.

We’ll cover:

• What changed with Instagram and Google as of July 10, 2025
• Why captions (yes, captions!) matter more than ever
• How to use keywords and location to boost your visibility
• The 3 settings to check on your account today
• How to stop relying solely on the algorithm to get found
  
  

And if you want help localizing and optimizing your Instagram bio and feed — without overthinking it — check out The Local Instagram Formula, my $47 mini course that helps you get found by locals on Instagram AND search engines like Google.

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Episode #120: Business Account vs Creator Account

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this episode, we’re talking about troubleshooting and problem-solving in your business and getting crystal clear on whether the reason you’re not getting results is because of a knowledge gap or an execution gap.

Tune into this episode to learn:

• How to diagnose whether your marketing problem is due to missing skillsets or implementation
• Why saying “I don’t know” keeps you stuck and what to ask yourself instead
• What to do when you do know what to do, but you’re not following through — and how to start taking action

Mentioned in this episode:

• Join My Facebook Group: Grow Your Local Business
• Grab the mini training: The Local Instagram Formula
• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
• Episode #99: How I Grew My Business by 200%

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

In this Most Valuable Podcast episode re-release, I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community.

Tune into this episode to learn:

• The 4 things your Facebook profile must have visible when you're engaging in groups
• How to show up as the local go-to expert in Facebook groups
• How to best promote your business and add value in groups -- while following the admin rules
  
  

Mentioned in this episode:

• Join My Facebook Group: Grow Your Local Business
• Grab the mini training: The Local Instagram Formula
• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following
  
  

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

When the people closest to you don’t understand your business or believe in what you’re building, it can slowly chip away at your own belief — making you second-guess your decisions, stay small, or lower your goals...

Whether it’s your partner, your parents, a friend, or even a fellow business owner… it’s normal to want their support. But what do you do when you don’t get it?

In this Most Valuable Podcast re-release, I’m sharing the raw truth about what it’s like to believe in your business when no one else does — and how to keep going anyway.

In this episode, you’ll learn:

• Why your loved ones might not support your business (and why it’s not really about you)
• How to handle conversations when others doubt your vision, your goals, or your investments
• What to do when your partner, friend, or another business owner chips away at your belief

Mentioned in this episode:

• Work with me inside The Localpreneur Academy
• Click here to book a free consult call with Leslie
• Follow me on Instagram @‌lesliepresnall
• Download my Free Guide: How To Grow Your Local Instagram Following

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.