"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.”
— Katelyn Bourgoin

Chenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.

Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter.

Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024.

That's nearly 1.5x subscriber growth and over 3x revenue in only 18 months. In our chat, we talk about what's driving revenue these days for Katelyn, and how she's approaching newsletter growth.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• Katelyn’s newsletter journey: from launch to nearly $1M revenue
• The strategy behind using flash sales to smooth out revenue spikes
• How Katelyn segments her audience for more targeted sales
• The mix of paid and organic growth strategies fueling Why We Buy
• Why repurposing content is key (and how Katelyn does it effortlessly)
• AI-powered tools Katelyn is building to help businesses craft better messaging
• Introducing Friyay—a new interactive, gamified newsletter experiment (and how Katelyn is gauging success)
• The balance between sponsorships and product revenue
• ...and much more!

LINKS MENTIONED

• Katelyn's Why We Buy newsletter
• Katelyn on LinkedIn
• Katelyn on Twitter
• Katelyn's GIR Deep Dive: Article || Video
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.

Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone!

She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology.

And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Katelyn on the show talking all about how she's pivoting her consulting business to a full-on newsletter business.

Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/
Join a community of others building their newsletters: https://growthinreverse.com/pro/

***

LINKS MENTIONED

• Katelyn on LinkedIn
• Katelyn's Newsletter
• Katelyn's GIR Deep Dive
• Check out ALL the Growth In Reverse Deep Dives → https://growthinreverse.com/archive/

***

Connect with Chenell:
→ Chenell on LinkedIn
→ Chenell on Bluesky
→ Chenell on Twitter
📬 https://growthinreverse.com

What are the most popular revenue streams for newsletters?
And how many revenue streams do most newsletters have?

Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In Reverse. They reveal what the 3 most common revenue streams are—but then they unearth the lesser-known revenue streams that newsletter creators are sleeping on.

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• The top three revenue streams from 66 newsletter case studies
• Why courses are the natural next step for many creators
• The genius of paid guest posts: The triple-stack approach
• How software tools can be powerful lead magnets and revenue streams
• Flipping newsletters for profit
• The secret paid newsletter model that generated $50K from 471 subscribers
• ...and more!

DEEP DIVES & LINKS MENTIONED

• CJ Gustafson Deep Dive
• Dan Runcie Deep Dive (Trapital's industry reports)
• Nathan Barry's Secret Money Newsletter
• Justin Moore Deep Dive (Asynchronous sponsorship coaching)
• Dan Koe Deep Dive
• Kortex: the second brain for creators (by Dan Koe)
• The Cultural Tutor Deep Dive
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

Love what you’re hearing? Make sure to subscribe, and if you found this episode helpful, leave us a rating & review on your favorite podcast platform!

Thanks to Tim Forkin for editing these episodes.