『HALO Talks: Elevating Wellness』のカバーアート

HALO Talks: Elevating Wellness

HALO Talks: Elevating Wellness

著者： Pete Moore
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 Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.Integrity Square-2025 経済学 衛生・健康的な生活
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  • Episode #559: Breaking Down Misconceptions-Kristen Anderson Discusses the Art and Science of Pilates

    Episode #559: Breaking Down Misconceptions-Kristen Anderson Discusses the Art and Science of Pilates
    2025/07/22
    In this episode, host Pete Moore sits down with Kristen Anderson, a trailblazer in the HALO sector and a well-known, high-profile Pilates instructor out of Los Angeles. Kristen shares her journey from competitive figure skating to entrepreneurship, revealing how her passion for movement has shaped her approach to helping others live healthier, more balanced lives. Kristen drives home points about "the power of small, consistent movement," the enduring value of Pilates, and how she's leveraging technology to make fitness more accessible. This is a fun one! And it's packed with inspiration, wisdom, and practical advice for anyone looking to “feed their humanity” through movement—plus a nod to shared passions for Taylor Swift and how Pilates is benefiting everyone from pop stars to pro athletes! Anderson is known for successfully launching several products, though being ahead of the curve hasn't always been easy—sometimes leading to frustration or skepticism from others. Still, her ability to anticipate change and her commitment to personal authenticity keep her moving forward. When discussing a healther future, she says, "This is fighting for what you believe in! You guys (Integrity Square) are about getting rid of childhood diabetes and obesity, because those things are still around, and you can't sleep at night when it's going on out there! I have that same thing. It's like . . . it's just a tiny bit of movement. It makes me feel better, you feel better, and then I still have time to do all my other things, because when I get out of balance, it's not good." Key themes discussed Scaling wellness and Pilates impact beyond local communities.The benefits and science behind Pilates practice.Movement as a tool for mental and physical well-being.Balancing personal career ambitions with community contribution.The evolving role of technology in fitness and Pilates.Importance of daily movement—no need for lengthy workouts.Pilates’ integration into sports, rehabilitation, and "mainstream" fitness. A few key takeaways: 1. Movement Is Essential—Not Just for Fitness, But for Life: Kristen emphasizes that movement isn’t just about working out or looking a certain way—it’s about staying healthy, feeling good, and functioning well in everyday life. She says, "Some kind of movement, regardless of who you are, will get you some endorphins . . . and that actually influences the rest of your life and all these other areas that we're always trying to knock down.” 2. The Power of Scaling Positive Impact: Kristen shares how her drive isn’t about money— it’s about helping more people through movement. She believes in a “butterfly effect”: helping one person move better can ripple outward to help countless others, feeding her “purpose” of giving someone the gift of a better day. 3. Pilates Is Here to Stay—and Evolving: As a Pilates innovator, Kristen points out that Pilates is no passing fad. It has become a foundational movement system for everyone from athletes (like the Kansas City Chiefs and Taylor Swift!) to everyday people. She predicts that Pilates principles will become further ingrained in mainstream fitness and even children’s physical education. 4. Balance and Community Matter for Longevity and Joy: Kristen talks about how she structures her own schedule to balance client work, creative projects, personal pursuits, and mentorship—because “when I get out of balance, it's not good.” She stresses the importance of community, connection, and feeding “your humanity.” 5. Pilates (and Movement) Is Becoming More Accessible and Customizable Looking to the future, Kristen sees Pilates (and movement-based wellness in general) getting even more personalized. Whether it’s bite-size routines for specific goals (like sport recovery or rehab) or leveraging tech/AI to deliver targeted programs, she envisions a world where the benefits of Pilates are widely available and “normalized.” Resources: Kristin Anderson: https://www.linkedin.com/in/kristin-anderson-thankyou/ HALO Talks 2 Minute Financial Drills (Videos): https://bit.ly/2minutedrills Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com
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    26 分
  • HALO Talks Fast Break: Navigating Franchise Growth-Greenfields, Acquisitions, and Scaling Fitness Brands with Private Equity

    HALO Talks Fast Break: Navigating Franchise Growth-Greenfields, Acquisitions, and Scaling Fitness Brands with Private Equity
    2025/07/17

    In today's Fast Break we're excited to bring you (a snippet) of our panel discussion at the recent Athletech Innovators Summit held in NYC, July 2025. Integrity Square Founder and HALO Talks host Pete Moore moderated a panel with Mark Federico (CEO of Fitness Holdings/Crunch Fitness) and Terry Blachek (Orange Theory Fitness) for a deep dive into the real-world challenges—and strategies—of scaling fitness franchises.

    Mark Federico’s Growth Playbook

    • Mark walked us through his journey, from running a nine-club independent brand to leading a 50+ club Crunch Fitness operation across 10 states.
    • He shed light on the big question: Build new locations (greenfields) or buy existing ones (acquisitions)? He shared the calculus behind each approach, breaking down real cost factors and explaining why “development space” is critical for franchisees.

    Franchise Valuation—Not All Clubs Are Created Equal

    • Many single-gym owners want “big company” multiples, but Mark explained why scale, growth runway, and strategic value make a huge difference in valuation.
    • Pro tip: Buying a single club isn’t the same as absorbing a whole region. If you want premium pricing, bring growth potential to the table.

    Financing Franchise Expansion

    • Terry opened up about the risks and strategies he used to finance Orange Theory locations, including SBA loans, finding investor partners, and personally guaranteeing leases.
    • They discussed what it really takes to stand behind a business—sometimes with tens of millions in personal guarantees—long before private equity gets involved.

    The Realities (and Rewards) of Entrepreneurship

    • Both guests emphasized the massive personal and financial risks entrepreneurs take to build these fitness empires. Pete made an important point: These risks deserve respect and reward, not scorn.

    Bonus Insight: The "Microwave vs. Crockpot" Growth Model

    • Terry shared Orange Theory’s approach to expansion, balancing rapid growth with careful, sustainable development. If you're a franchisor or area developer, this is a must-hear perspective.

    Want to learn more? (You should. Otherwise you're playing checkers while the rest of the industry plays chess.)

    Give us 10 hours of your time at the next HALO Academy starting Sept 8, 2025. Register at https://www.thehaloacademy.com now for $495 and earn a $100 gift card from our friends at Promotion Vault. Testimonials at https://www.thehaloacademy.com/testimonials

    ==================================================

    Thanks to Promotion Vault and HigherDose for sponsoring. For 15% off products sitewide (excluding bundles, kits, and full saunas) use the code GOHALO at https://www.higherdose.com

    Resources

    • Athletech News: https://athletechnews.com
    • Mark Federico: https://www.linkedin.com/in/mark-federico-163069182
    • Terry Blachek: https://www.linkedin.com/in/terry-blachek-78431a174
    • Orange Theory Fitness: https://www.orangetheory.com
    • Crunch Fitness: https://www.crunchfitness.com
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    7 分
  • Episode #558: Mary Laudati’s Playbook for Boosting Health Club Revenue and Member Loyalty

    Episode #558: Mary Laudati’s Playbook for Boosting Health Club Revenue and Member Loyalty
    2025/07/15
    In this episode, host Pete Moore sits down with Mary Laudati, a seasoned sales and marketing leader with deep roots in the HALO (Health, Active Lifestyle, Outdoor) space. From her days leading the sales group at Sports Club LA to her current role as a consultant working with top clubs across the U.S. and internationally, Mary shares her insights on building effective sales strategies, leveraging cutting-edge software like Salesforce, and creating a powerful culture of member engagement and retention. She provides boots-on-the-ground, immediately actionable tips on using data, recording sales calls, and mystery shopping to pinpoint where clubs are leaving revenue on the table—plus, the importance of strong onboarding and personal connections to keep members coming back. Mary also discusses the latest trends in CRM technology, club operations, and the shift toward shared memberships and referral models. Whether you’re a club owner, sales team leader, or just passionate about the business of the HALO space, Mary’s advice on finding—and keeping—members is pure gold. On early member retention, she states, "Those three months are crucial . . . for those clubs that don't have salespeople, not only do you want to embrace the incoming (they've got to follow up and make a lot of phone calls), but they also have to check on the new members and look at their attendance to make sure that they're coming in." Key themes discussed Importance of sales strategies and processes in health clubs.Customizable CRM/software solutions for sales and retention.The critical role of training and investing in your employees.KPIs, net growth, revenue, and retention.Mystery shopping and call recording for sales team improvement.Enhancing member engagement, onboarding, and relationship-building.Shared membership/referral programs to boost membership and loyalty. A few key takeaways: 1. Sales Process Needs Structure and Ongoing Evaluation: Mary emphasized that many clubs claim to have a strong sales team, but more often than not lack strategies, scripts, or KPIs. She underlined the importance of having sequential, process-driven systems and regular evaluation—often through recording, analyzing calls, and “mystery shopping” the current experience. 2. CRMs and Custom Software Are Game-Changers: A major part of the episode centers around the critical need for effective, customizable CRMs. Mary championed Salesforce for its adaptability, noting her experience implementing it at Millennium Partners. She highlighted recent successes helping clubs (like Powerhouse Gyms in Novi, MI) leverage technology to understand their numbers, coach their teams, and boost revenue. 3. Training and Investment in People Drives Revenue: Laudati strongly advocates investing in employee training alongside technology. She’s seen clients who paired software adoption with robust training, and realized up to 25% growth year-over-year. She's a believer in hands-on onboarding, coaching, and ensuring team members are held accountable—not just to sales, but to ongoing member engagement. 4. Retention is as Critical as Acquisition: Both Mary and Pete stressed the importance of looking beyond just new member acquisition to also address attrition. Laudati recommends clubs track net growth (sales minus cancels), invest in the early months of a member's journey, proactively reach out to disengaged members, and create meaningful connections (a la “Cheers,” where everyone knows your name!) 5. Shared Memberships and Ongoing Engagement are Winning Strategies: Highlighting clients like Bay Clubs, Laudati also talked about the explosion of shared or referral-based memberships and how they can create instant community and value. She noted the value of actively integrating new members into programs or group activities (think personal training, group ex, or even pickleball) during the crucial first three months to help maximize retention. Resources: Mary Laudati: https://www.linkedin.com/in/mary-laudati-89206232Mary Laudati Sales Consulting: https://www.marylaudati.com HALO Talks 2 Minute Financial Drills (Videos): https://bit.ly/2minutedrills Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com
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    30 分

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