In this episode of Hb Conversations, Gerard chats with Josie Vilay—a salon owner, Schwarzkopf Professional Digital Artist, and expert in color correction. Josie tells the story of how one Instagram post helped launch her career and how she built a busy salon while raising two kids. She gives easy tips for making content that feels real and grabs attention, using movement and strong openings. They also talk about the return of Schwarzkopf Professional’s IGORA® COLOR10® and how quick color services are changing the way stylists work. Whether you’re a hairstylist, teacher, or content creator, Josie’s story is full of helpful advice and inspiration.

Gerard Scarpaci talks with Aveda icons Antoinette Beenders and Kevin Molin about the upcoming Aveda Congress, happening August 16–18 in Minneapolis. They share the event’s deep roots, this year’s standout lineup, and why Congress is more than a hair show—it’s a full-on creative and cultural experience.

In this episode of Hb Conversations, we sit down with Shane Wolf, Global President of Aveda and Hair Care at Estée Lauder Companies. From his roots as a hairdresser to leading one of the industry’s most mission-driven brands, Shane shares insights on sustainability, creativity, and Aveda’s deep commitment to salon professionals. A candid and inspiring conversation about craft, leadership, and honoring the legacy of the industry’s pioneers.