Hassan Osman is an Amazon bestselling author and the founder of Sidegig Hacks and Writer on the Side. While maintaining a demanding corporate career, Hassan has published over 20 books with 9 Amazon bestsellers reaching over 120,000 readers, plus 17 courses with 430,000+ unique students. His expertise lies in creating short, focused books (10,000-12,000 words) for busy managers and corporate leaders, covering soft skills and leadership development. Hassan advocates for treating books as "business cards on steroids" - tools that generate more revenue from opportunities they create than from direct sales. His systematic approach emphasizes the 80-20 principle, focusing on content repurposing across multiple platforms including Amazon, Udemy, and Gumroad.

In this episode:

• Why books are "business cards on steroids" that open bigger opportunities
• The four-circle method for choosing profitable book topics
• Writing 10,000-word books that people actually finish reading
• How promotion starts before the book is completed
• Content repurposing strategies across books, courses, podcasts, and social media
• Using popular highlights from Kindle to create Twitter content
• Publishing under multiple pen names for different genres
• Udemy course creation: turning $600 books into $35,000 courses
• Gumroad strategies for packaging books with additional bonuses
• Custom ChatGPT creation for writing in your own voice
• The Four Week Write Your Book system and course
• Building sustainable creator workflows while working full-time

Resources mentioned:

• Sidegig Hacks newsletter: http://www.sidegighacks.com/
• Writer on the Side blog and podcast: https://www.writerontheside.com/
• Amazon KDP: https://kdp.amazon.com/
• Udemy: https://www.udemy.com/
• Gumroad: https://gumroad.com/
• ChatGPT Plus

Book Recommendations:

• Write Your Book on the Side by Hassan Osman (free): https://course.writerontheside.com/
• Better Online Meetings by Hassan Osman: https://www.amazon.com/dp/B08FPB2Y6K?&linkCode=ll1&tag=pubperf-20&linkId=400c65572fa1761b41f901ed6233057c&language=en_US&ref_=as_li_ss_tl

Connect with Hassan Osman:

• Website: https://www.writerontheside.com/
• Newsletter: http://www.sidegighacks.com/
• Course: https://course.writerontheside.com/
• Email: hassan@writerontheside.com

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