In this episode of the Her First Podcast, we’re diving headfirst into the wild world of public relations (PR) and why it’s a big deal for your brand and business. PR isn’t just a fancy buzzword—it’s all about managing how the world sees you (and no, we’re not talking about Instagram filters). We break down the basics of PR, showing you how to build trust, create buzz, and reach those niche audiences that’ll make your business shine.

We’re also spilling our best secrets on how to craft killer pitches that get noticed—because nobody has time for vague emails that go nowhere. Plus, we’ll chat about the magic of being super specific and relevant when you’re reaching out to media outlets or collaborators.

Reference links:

HARO (Now Cision): https://www.cision.com/

Qwoted: https://www.qwoted.com/


Time Stamps:

00:31 Understanding Public Relations

02:17 PR Strategies and Examples

05:10 The Importance of PR

14:52 Crafting Your PR Pitch

27:41 Real-Life PR Success Stories

34:01 Tools and Resources for PR

42:54 Building and Nurturing Media Relationships

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10-Day Course Creation Challenge

Build a Successful Online Business Using Kajabi

33 Proven Ways to Drive Massive Traffic to Your Online Business

FitCEO: From Hustle to Harmony

Get Descript for Podcasting

Try Out Monday.com

Facebook Group: www.facebook.com/groups/herfirstcollective/

Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com

In this episode we're turning co-host Joanna Newton into our special guest as she spills the tea on how she grew Millennial Marketer from solo freelancing to a thriving multi-six-figure agency. She gets real about the power of client feedback, keeping a steady stream of clients, and why personal branding on platforms like Upwork and Kajabi is non-negotiable. Joanna also shares her experience of being the breadwinner driving her hustle and giving us the scoop on balancing a busy career with family life. It's packed with practical tips, personal stories, and all the motivation you need if you're a female entrepreneur juggling work and home.

Time Stamps:
02:24 Joanna Newton's Journey to Millennial Marketer
05:50 Building a Successful Agency
06:45 The Importance of Retainer Clients and Team Growth
08:01 Inbound Marketing and Personal Branding
11:19 Financial Realities of Running an Agency
14:53 Staying Competitive in a Crowded Market
18:46 Leadership and Team Management
22:07 Launching Digital Products
24:02 Balancing Business and Personal Life
38:53 Final Thoughts and Resilience in Business

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10-Day Course Creation Challenge

Build a Successful Online Business Using Kajabi

33 Proven Ways to Drive Massive Traffic to Your Online Business

FitCEO: From Hustle to Harmony

Get Descript for Podcasting

Try Out Monday.com

Facebook Group: www.facebook.com/groups/herfirstcollective/

Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com

In this episode of Her First, we’re diving into the oh-so-crucial world of client communication. You’ll learn why talking to your clients the right way can be the difference between “I’m loving this!” and “I’m never coming back.” We’re sharing our best tips for setting expectations, nailing the onboarding process, and managing feedback like a pro. Oh, and we’ve got the inside scoop on the tools that make client interactions smoother than butter. Whether you're a freelancer, coach, or running an agency, this episode is packed with advice to help you wow your clients and keep them coming back for more.

Time Stamps:
00:10 The Importance of Communication in Business
02:40 Setting Expectations in the Sales Process
05:11 Avoiding Communication Breakdowns
07:52 Standardizing Packages for Clarity
12:46 Documenting Client Interactions
17:50 Effective Onboarding Strategies
23:20 Positioning Yourself as an Expert
28:50 Setting the Stage for Success
29:12 Embracing Iteration and Evolution
30:19 Managing Feedback Effectively
32:22 Tools for Streamlined Feedback
45:20 Closing Projects Strongly
48:04 Building Long-Term Client Relationships

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10-Day Course Creation Challenge

Build a Successful Online Business Using Kajabi

33 Proven Ways to Drive Massive Traffic to Your Online Business

FitCEO: From Hustle to Harmony

Get Descript for Podcasting

Try Out Monday.com

Facebook Group: www.facebook.com/groups/herfirstcollective/

Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com

Let’s chat about reclaiming your personal power. Not sure what that means? Well, not having a strong sense of personal power shows up in your life with: inconsistency, nervousness to pitch yourself, not wanting to “bother” other people, taking unnecessary meetings, failing to “show up” in your content, lacking authenticity, feeling constantly distracted, inability to focus, not reaching your goals, among other things. We share examples of 7-figure business owners struggling with these limiting beliefs that hold back scaling and provide practical strategies you can implement today to start to overcome these plateaus.

Practical Resources:

Understanding Ho’oponopono

Practice of Eye Gazing

Visualization Techniques

Time Stamps:

01:32 Understanding Personal Power

04:22 Defining Personal Power

09:50 Challenges in Business and Personal Growth

20:17 Practical Tools for Reclaiming Personal Power

27:39 Mindset Shifts and Limiting Beliefs

36:43 Building Meaningful Connections

42:41 Conclusion and Next Steps

[Subscribe | Leave a Review | Share]

10-Day Course Creation Challenge

Build a Successful Online Business Using Kajabi

33 Proven Ways to Drive Massive Traffic to Your Online Business

FitCEO: From Hustle to Harmony

Get Descript for Podcasting

Try Out Monday.com

Facebook Group: www.facebook.com/groups/herfirstcollective/

Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com

Want to start a podcast? Or improve your production quality? We share the tech stack and standard operating procedures (SOP) we use to produce this podcast efficiently and consistently. You need the right tools and processes in place to manage tasks effectively, particularly when collaborating remotely. We highlight tools for receiving guest information, project management, episode planning, recording, post-production and AI tools for saving time. Learn how best to stay organized and efficient in podcast production.

Time Stamps:

01:54 The Importance of Podcasting

03:26 Consistency and Systems

04:02 Project Management with Monday.com

07:58 Collaborative Planning with Google Docs

10:33 Recording with Squadcast

12:26 Editing with Descript

18:10 Distributing with Buzzsprout

19:40 Creating Short Clips with Opus Clips

21:02 Optimizing Your Tech Stack

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10-Day Course Creation Challenge

Build a Successful Online Business Using Kajabi

33 Proven Ways to Drive Massive Traffic to Your Online Business

FitCEO: From Hustle to Harmony

Get Descript for Podcasting

Try Out Monday.com

Facebook Group: www.facebook.com/groups/herfirstcollective/

Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com

A little different than our typical episode - we’re chatting today about the challenges faced by women in leadership positions, particularly in politics, with a focus on Kamala Harris's presidential run. Societal and cultural biases, such as the differing standards for male and female candidates, impact women's opportunities and perceptions. We hope to empower female entrepreneurs to prioritize themselves in business and life, despite societal constraints.

Time Stamps:

01:09 A Conversation with My Daughter: Kamala Harris's Presidential Run

02:04 Women in Politics: The Impact on Young Minds

02:57 Analyzing the Criticism Against Kamala Harris

05:12 Respect and Leadership: Debunking Myths

10:26 Gender Bias in Sales and Business

11:47 The Importance of Self-Belief and Confidence

13:36 Men Voting for Women: Challenging Stereotypes

15:35 Women in Leadership: Overcoming Prejudices

18:33 The Misogyny in Political Criticism

28:27 Sexism in Politics: The Kamala Harris Example

35:13 Motherhood and Leadership: Breaking Stereotypes

47:42 Conclusion: Empowering Women in Business and Life

[Subscribe | Leave a Review | Share]

10-Day Course Creation Challenge

Build a Successful Online Business Using Kajabi

33 Proven Ways to Drive Massive Traffic to Your Online Business

FitCEO: From Hustle to Harmony

Get Descript for Podcasting

Try Out Monday.com

Facebook Group: www.facebook.com/groups/herfirstcollective/

Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com

In this episode we explore the art of capturing high-quality content with special guest Ashley Trelli, managing partner at Capture the Concept. Ashley shares her journey from the corporate world to entrepreneurship and offers actionable tips for creating engaging video content with just a smartphone. Topics include the importance of personal branding, practical equipment recommendations, effective lighting and framing techniques, leveraging social media trends, and knowing when to bring on a professional team. The episode is packed with insights on how to think like a content creator and effectively communicate your brand's story.

Instagram: https://www.instagram.com/capturetheconcept_ct/

Phone Tripod: https://a.co/d/j6KtUB4

CapCut for Editing Video: https://www.capcut.com/my-edit

Suggested Microphone: https://a.co/d/26vMVwm

Time Stamps:

01:29 Introducing Ashley Trelli

04:23 Starting with Basic Equipment

07:03 Elevating Your Content

10:58 Understanding Camera Settings

15:15 Importance of Lighting

18:09 Framing and Composition Tips

24:36 Using Props for Engaging Content

26:46 Mindset Shift for Content Creation

27:49 The Power of Authentic Storytelling

28:48 Creating Content with Confidence

30:10 The Importance of Starting and Capturing Content

32:20 Big Brands vs. Small Businesses on Social Media

39:22 Engaging Talking Head Videos

43:08 Accessible Video Editing Tools

47:28 Knowing When to Bring in Professionals

[Subscribe | Leave a Review | Share]

10-Day Course Creation Challenge

Build a Successful Online Business Using Kajabi

33 Proven Ways to Drive Massive Traffic to Your Online Business

FitCEO: From Hustle to Harmony

Get Descript for Podcasting

Try Out Monday.com

Facebook Group: www.facebook.com/groups/herfirstcollective/

Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com

In this episode, we dive into the practical (and sometimes elusive) world of time management, sharing how effective planning and preparation can boost your business success and personal well-being. We chat about our scheduling tricks, prioritizing tasks, and setting healthy boundaries to balance work and life—because who doesn't want to be a productivity genius? With real-life examples from our diverse business adventures, we'll show you how to maximize productivity and enjoy a fulfilling entrepreneurial lifestyle without losing your sanity.


Time Stamps:

00:00 Introduction: The Power of Deciding

01:17 The Importance of Preparation

02:29 Planning Your Day for Success

06:44 Setting Boundaries and Priorities

11:53 Revenue-Generating Activities

17:48 Creating a Flexible Schedule

23:23 Daily Routines and Self-Care

37:04 Conclusion: Building a Productive Schedule

[Subscribe | Leave a Review | Share]

10-Day Course Creation Challenge

Build a Successful Online Business Using Kajabi

33 Proven Ways to Drive Massive Traffic to Your Online Business

FitCEO: From Hustle to Harmony

Get Descript for Podcasting

Try Out Monday.com

Facebook Group: www.facebook.com/groups/herfirstcollective/

Social: @themichellepualani | @joanna_atwork

Michelle: https://michellepualani.com/work-with-me

Joanna: https://www.millennialmktr.com